By : Admin

Every businessman who is into online business is always concerned about the conversion rate of his website. Many have spent a number of sleepless nights. But what this conversion rate is? The relationship between visitors to a web site and actions considered to be a “conversion,” such as a sale or request to receive more information. Simply put, your conversion rate is a measure of the number of potential customers that go on to buy. And in the context of the website, it is usually the percentage of visitors that make a purchase. The crux of the matter is, the webmaster basically concentrate more on increasing the traffic to their website rather focusing on conversion.

There may be numerous reasons of low conversion rate. However, the solution is pretty simple. Try these simple methods and experience the transition.

• Keep your website easy to use and interact. The more difficult you make your web site to use; the less people will buy from you. A well designed website should be easily accessible, quick to load, browser friendly and above all user-friendly. It should leave no space for confusion as far as interactivity with the website is concerned. Buttons and links should be placed at the right place and work properly. Make all attempts to make your calls to action clear and unambiguous.

• The more you will be clear and precise, more beneficial it will be for your website and conversion. If you are running short of stock or non-availability of stock, intimate this on your customers rather than leaving them in the quest of a product that is not there at all. And most importantly, always be clear about the shipping charges!

• Do not waste your visitor’s time by asking irrelevant things that you don’t need to know. Asking for too much of information might annoy them. This is one of the biggest mistakes that most of the sites make. You can give the user the option to do all of the things by all means, but make sure it’s not compulsory.

• It will be better on your part to give your customer a reason to trust you. Most of the people feel cautious while shopping online and they will certainly deny providing their Credit card information without any trust. You can consider showing the “VeriSign Secured” logo to the user if you have a SSL certificate. This will help you build trust.

• Returns on the web are a major issue for consumers. It will be better to have a clear return policy. Users are impressed with sites with a good returns policy and are more likely to buy from them. People don’t like to pay to return things so free return shipping is usually a good option, if commercially viable.

• Again, keep your customers informed at every step of the process, before and after sale, about the delivery date, dispatch etc. If your customers will have a pleasant experience buying from you they might certainly recommend you to their friends and relatives and will be more likely to buy from you again.

• Do not limit the world of customers by not offering the user a reasonable selection of methods of payment. Let them explore the methods right from the credit card to cheques, VeriSign and PayPal. The more they will feel comfortable with the payment options, more they will be likely to buy on your site.

• Do not overlook the quality of your site and information (the design and the content of your website) and branding, most importantly. Let the customers know about your USP’s because your USP is what sets you apart from your competition. Shout it from the proverbial rooftops. Also, consider up-selling and cross-selling. They are tried and tested sales techniques, and there is no reason not to use them on the web.

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