Microsoft is Planning Its Own Analytics to Challenge Google!
By : Admin
Microsoft is preparing for the first limited beta of its forthcoming Web analytics tool for release; later this year. It has Code-named its product- Gatineau which aims to compete with Google Analytics. It is noteworthy here that Gatineau is similar in many respects to Google Analytics, however it promises to take analytics one step further with the addition of demographic data. Apparently Gatineau will be able to leverage Live ID information to offer demographic information and it will be segmenting Web site visitors by both age and gender.
On the other hand Google Analytics is perhaps the premier marketing tool offered by Google. It has proved helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free. Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your sales or checkout page, vital information for raising your conversion rate and ROI.
The use of Live ID data in Microsoft’s Gatineau is likely to set off alarm bells as far as privacy is concerned however; there will be no use of personally identifiable data in the product. Microsoft acquired the base technology for Gatineau in May 2006. Perhaps Microsoft is augmenting many of its online features with Web analytics gizmos from DeepMetrix, a 15-year Internet intelligence firm. Gatineau will allow users, once they have set up a profile and added a tracking script to their blog or website, to:
- View reports
- Manage goals
- Manage campaigns
Microsoft’s Gatineau will, of course, integrate with Microsoft’s adCenter – its own pay-per-click engine. It could be assumed that Gatineau will also provide integration with Google’s AdWords. The Microsoft product is likely to gain more features as the beta progresses because as of now, it is on Beta 1 which is work-in-progress.
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