By : Admin

Despite of putting all our best to the site, one can’t be sure that everything is done with the website. As far as SEO is concerned, it is necessary to understand that it is not one time process. It takes time and constant tuning to stay at the top of the rankings. You probably can drive your traffic levels beyond belief and think that you may have hit the end of the line. But have you really done everything possible to drive traffic to your site through natural search?……think again!

Its time to review all of the practices and tactics applied in order to grab huge traffic. Let’s examine a few options for turning up your traffic levels dramatically. You can consider some of these ideas before sitting back and thinking you have done all you can do.

Lead-Based Sites:

Lead-based sites typically lack enough content to tag and match keywords automatically however, you can track the keywords based on your site search engine data. A manual process must take place, creating custom content pages around the phrases in a logical order that will make it easy for visitors to navigate through. The worst thing you can do is to create an impressive article and then bury it away from the home page. If you cannot logically find a spot close enough to post your article, consider creating alternative ways for getting to the same content. The organization of your content can really help with your rankings in general and, most importantly, will add a level of quality to the user experience.

E-Commerce Sites:

If you have a site search engine, make sure you are storing the search queries. These keywords can be very helpful in extending your tail. The keywords should in no way be overused to degrade the quality of the page, as it must be a seamless integration. You can also take random samples to ensure the pages are producing quality results. It is possible to use user-generated content to supplement these phrases in order to build credibility and ensure they belong there.

Cross Navigation:

Think to string pages together, whether it is a product page, a spec page, or simply an article. Your cross navigation is critical to your rankings, and you can drive an incredible level of importance per each page with an appropriate cross-linking strategy. However, make sure you do not cross link irrelevant and/or useless information. Search engines can identify themes that do not belong together based on the topics and keywords the page contains.

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By : Nidhi Gupta

With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber’s inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens – or even hundreds – of new messages.

1. A blog is not “email”

   A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has “subscribed” to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information. i.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.

   If you’re thinking that subscribers have to proactively “visit” your blog (a “pull” tactic) vs. having an ezine or e-newsletter delivered to them (a “push” approach) there’s good news.

   You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.

   No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that’s the point. No email. So, no worries about spam filters or delivery problems.

2. A blog is an instant publishing tool
   A blog is an easy-to-use content management tool. When you “blog,” you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.

   Key point: a blog doesn’t have to be “cool.” A steady stream of short tips with links to other sites or articles can be extremely useful. In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.

3. A blog makes your site search engine friendly
   Search engines love blogs and will index individual entries (no matter how short) if you’ve got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.

   By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So “blogging” raises your site’s rankings in search results.

   OK, but are blogs a fad or a trend? Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:

   • The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.

   • Most folks don’t know what a news reader is and why you need one to subscribe to a blog or any other RSS feed.

4. Use a blog to extend the reach of your e-newsletter

   You can continue publishing an e-newsletter. If you’re sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.

   Of course, don’t forget to link back to your blog through each issue of your e-newsletter. You’ll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

   If you think your email subscribers are not ready to embrace “newsreaders,” then don’t mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to “visit” often for updates between issues.

   Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that’s clogging the regular issues of your newsletter and making it less effective.

Get More Details At : Theinternetdigest.net

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