By : Admin

After creating a wonderful website, getting it indexed by Google and doing all to help it rank high, the next very important step that every webmaster has to take is to monitor the success of the website. This is a very important aspect of running a website as by monitoring your website you will be able to see how it is performing and how it can be improved. Site monitoring measures sites progress. Here are top 10 tools that could make your job easier. These free tools will help you to optimize your site for maximum results.

1. Google Analytics: Google Analytics has become the preferred option among free statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more. Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-click (PPC) campaigns. Other useful information includes the geographic location of your visitors, their internet connection speed, and their screen resolutions. All you need to do is to sign up for Google Analytics.

2. Google Webmaster Tools: You will be curious to know how the largest search engine in the world sees your website. If yes, you need to sign up for Google Webmaster Tools. Google’s Webmaster Tools will give you loads of information such as the pages that are indexed, errors found by the Googlebot (dead links), your search engine rankings for specific search phrases, your anchor text on inbound links, internal and external link data, and robots.txt and sitemap data. By knowing how Google sees your site you will find some basic items that you’ll need to change in order to reach your maximum potential in search engine traffic.

3. SEOmoz’s Page Strength Tool: SEOmoz is one of the leading search engine optimization (SEO) firms and their website provides a wealth of information through their blog, articles and tools. Their Page Strength Tool shows you the relative importance and visibility and the potential strength and ability of a page to rank in the search engines. SEOmoz provides a quick way to get a basic look at the strength of your page.

4. Sitening.com’s SEO Analyzer: Sitening is another leading SEO firm with several valuable tools on their website. The SEO Analyzer differs from SEOmoz’s Page Strength Tool in that it checks the internal structure of your site to determine how well it is constructed (in terms of search engine optimization). The structure of a website is the framework for a good SEO campaign, and Sitening.com’s SEO Analyzer will help you to build the right framework.

5. Mike’s Marketing Tools: MikesMarketingTools.com has two tools that every webmaster should use regularly. These are: The Search Engine Rankings Tool and The Link Popularity Tool. The Search Engine Rankings Tool, on one hand, shows you where your site ranks in several of the top search engines for a specific word or phrase. You can save time by using this tool instead of visiting each search engine and clicking through the search engine results pages to find your website while The Link Popularity Tool, on the other hand, will quickly show you how many inbound links each search engine recognizes for your site. Inbound links are a major factor in search engine rankings and each search engine recognizes a different number of links. From this tool you can also click through to see the specific pages that are linking to you.

6. Summit Media’s Spider Simulator: The Spider Simulator shows you how a search engine reacts to your pages and what can be done to boost your usability. Search engine spiders see web pages much differently than human visitors do. A page may look attractive and well-designed to a human visitor, but a search engine spider may not be able to find what it is looking for. This page is a great tool to assure you that your site is built for maximum search engine results.

7. SelfSEO Page Speed Checker: SelfSEO has a Page Speed Tool that shows you how long your page takes to load. The tool allows you to enter multiple pages to check at one time. It is a good idea to compare the load time of your page against pages from several other websites. Try entering your homepage and the homepage of several of your competitors. If your page loads considerably slower than the others try to make the file smaller by reducing the number and size of images or by cleaning up the coding.

8. Dead Links Checker: Having dead links on your website can frustrate visitors and damage your search engine rankings. However, checking all the links on your site manually is not realistic. Fortunately there are a number of tools online that will automate the process. The W3 Link Checker will crawl through your pages and report which links are broken.

9. GoogleRankings.com: GoogleRankings.com will show you which words and phrases appear most frequently on your website throughout the text of the page, title, headings and Meta tags. This is a useful tool to be certain that your pages are optimized for the words and phrases that you are targeting.

10. FeedBurner: If you publish a blog, FeedBurner’s service is a must have. FeedBurner will provide you with statistics regarding your blog’s feed and you can give our readers the option to subscribe by email instead of RSS. With FeedBurner you can always see how many subscribers you have and how many of them are clicking through from your feed to your site.

Spread the word: related/bookmark it/readit

By : Nidhi Gupta

In a single sentence, good linking strategy may be defined as: Link to related sites that offer content, products, and services that will help and interest your visitors.
It’s really easy to do:

• Stay with your theme. Keep your links tightly focused on your site’s topic and you’ll avoid diluting the theme of your site. A coherent theme increases your search engine rank and helps visitors find the information they need.

• Hang out with the popular crowd. Search engines don’t just count the number of links; they evaluate the relative importance of inbound and outbound links. That’s why link farms don’t help you! It’s far better to have 100 good inbound links from popular pages than 1000 links from a link farm stuffed with spam sites.

• Avoid automated link generators. Automated programs that send emails to other webmasters and offer to trade links are rarely effective. A good linking strategy has to be personalized, so automated email messages that say: “Hi! Want to trade links?” rarely pay off. If you want to trade links with a site, send the webmaster a personalized email that briefly outlines why you like the site and how a link to your site will enhance it.

• Put links in context. Links that are included in page content and contain the page’s keywords are more valuable than links exiled to a site’s “Related Links” page. Content links help search engines rank the importance of a link and put it in the proper context.

  Here are two different ways to link to the same site: Kent Mountain Adventure Center or adventure summer camp for kids in Estes Park, CO. The second link describes the camp and contains the camp’s important keywords.

  Try to identify a particular page where a link to your site would fit right into the page’s content and note the exact location when you ask for a link. That shows the webmaster that you actually took the time to look at and evaluate the site.

A good linking strategy will help turn your Web site into an authority on a particular topic. Visitors will flock to you for information and search engine spiders will gobble up your content. You won’t have to spend time chasing after good links, they’ll come looking for you.

Spread the word: related/bookmark it/readit