By : Admin

Google is the most dominant search engine on the net and delivers the largest amount of traffic. Most of the webmasters try their best to get top 10 ranking in Google. However, it is not a cumbersome job to rank higher on Google but it does needs a lot of time and efforts to be put. Most of the novice webmasters make silly mistakes do more harm to their website instead of any good! Here are some Do’s and Don’ts for better ranking with major search engines.

The Do’s:

1. Make a master list of the keywords you wish to target. These should be closely related to the theme of your site. It is best to choose low to medium competitive keywords. Check the keyword competition by seeing how many sites are listed in Google for that keyword.

2. Once you have your master list of keywords, find long tail related keywords to target. Check out the competition and daily searches made for each chosen keyword.

3. Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. Write fresh content because Search Engines love fresh content. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.

4. Having your keyword in your domain name will score big points from search engines. Each page of content should contain your keywords in the title & Meta tags for that page. It is suggested to have your keyword in the URL and use hyphens to separate your keywords.

5. You should have your keyword in the headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don’t over do it but make sure the robot/spiders will clearly discover what your page is about.

6. Try Article marketing. The higher the quality of your article, the more links you will receive.

7. Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links and putting keywords in their anchor text is very important. Anchor Text simply refers to “the underlined clicked on words” in your links. Including keywords in anchor text tells the search engines exactly what the links are about.

8. Take advantage of using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings. Tags have also become very important for getting higher rankings.

9. One of the fastest ways to get your links displayed on Google is to pay for them by using Google AdWords. In Pay Per Click (PPC) advertising you bid or pays so much per click for your keywords and you only pay when someone clicks your links. Organic links (SERPS) also returns better traffic. Depending on the competitiveness of your chosen keywords you have to decide it for yourself that which would b best suitable for you PPC or Organic Search. Just go for the best fit. The rewards are well worth your efforts.

The Don’ts:

1. Do not submit to thousands of Directories.
2. Do not participate in linking schemes.
3. Do not use content that is already being used by hundreds of other sites.
4. Do not use blackhat tactics.
5. Do not overstuff your site with keywords.
6. Do not use the same keyword for all your incoming links and don’t point all your links to your homepage.

If you will follow the above mentioned Do’s and Don’ts by heart then you will certainly attain a top 10 ranking with the major search engines like Google. However, consistent and sincere efforts are suggested.

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By : Nidhi Gupta

Google started it, but more and more search engines are following suit and using link popularity as an important part of their ranking algorithms. Many webmasters responded by joining link farms and stuffing their sites with as many links as possible. But all links are not created equal. In fact, bad linking strategies may get you banned from some engines.

Popularity Doesn’t Grow On Farms

A link farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link farming contain links to totally unrelated sites. This practice is also referred to as link stuffing.

Google hates link farms and labels the links they generate as spam. In fact, Google gates them so much that some sites get removed from the index if they’re affiliated with link farms. Spooked, some webmasters are considering removing all outbound links from their sites.

That’s an overreaction that decreases the site value to visitors and hurts the Web in general because cross-linking is a basic tenet of the Internet. Links are fine - even encouraged - if they are related to your topic, but link farms rarely provide useful content to visitors.

If your site is devoted to your favorite rock band and you include links to the band members’ personal sites, other fan sites, and links to stores that sell the band’s music, that’s not a link farm. You’re providing access to other sites that will probably interest your visitors.

But if you signed up with a service that promises to generate two hundred inbound links to your site only if you agree to add two hundred outbound links in return, then you’ve planted a link farm. Instead of linking to related information of value to your visitors, you’re instead sending them to sites about herbal supplements, children’s clothes, pet rats, and other totally unrelated (possibly X-rated) topics.

Search Engines Choke On Link Stuffing

Search engines have gotten wise to these techniques and are taking a hard line against them.

AllTheWeb’s spam policy is to:

“disregard Link Stuffing when building the index and computing static rank, and to reduce the static rank of the documents containing it. “

Google warns against “artificial linkage” (translation: link farms and link stuffing) and warns that if you link to spam sites, Google’s algorithm may penalize your site.

AltaVista’s spam policy warns that sites may be deleted from the index if they “contain only links to other pages.”

Inktomi’s editorial guidelines warn against “excessively cross-linking sites to inflate a site’s apparent popularity.”

Search engines won’t penalize you for good links, but they’ve gotten pretty good at recognizing bogus ones and are quick to punish sites that try to spam them with unrelated links.

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