By : Admin

Recently, those (SEO community etc.) who keep a constant vigil on the Google rankings have noticed fairly dramatic shifts in the algorithm. According to this shift or change many sites that were lying behind somewhere on page 6 or so got indexed in top 3 and those who were in the top three were thrown back on page 4 or 5 at the same time. Everybody is so perplexed about this phenomenon. I am going to entail a few reasons for this. This update seems to have revolved around basically these three main areas: domain age, backlinks and PageRank. Let us now understand the effect of these areas on the Google ranking!

Domain Age: It appears that Google is presently giving a lot of weight to the age of a domain, disproportionately in the opinion of SEO’s. The age should and generally has only had a very small influence on a site’s ranking. This appears to have changed in the recent update with age holding a disproportionate weight. In a number of instances this has resulted in older, less qualified domains to rank higher than newer sites of higher quality. While the age of a domain can definitely be used as a factor in determining how solid a company or site is, there are many newer sites that provide some great information and innovative ideas. Unfortunately, a lot of these sites got spanked in the last update.

Backlinks: The way that backlinks are being calculated and valued has seen some adjustments in the latest update as well. The way backlinks are being valued appears to have lost some grasp on relevancy and have placed more importance on sheer numbers. Sites with large, unfocused reciprocal link directories are outranking sites with fewer but more relevant links. In the current environment, building a reasonably sized site with a large reciprocal link directory, even unfocused should be enough to get you ranking. For obvious reasons this cannot stand indefinitely.

PageRank: On the positive side of the equation, PageRank appears to have lost some of its importance including the importance of PageRank as it pertains to the value of a backlinks. PageRank means little in terms of a site’s importance however, it did serve a purpose. PageRank would be or is being replaced by TrustRank. It seems that Google have shifted the weight from PageRank to TrustRank to some degree and is sorting out the issues with their TrustRank calculations. With this shift reducing the importance of PageRank the issues that face the TrustRank calculations may well is becoming more evident.

However, to conclude, more of the adjustments to this algorithm are necessary and in regards to PageRank, Google will likely shift back slightly to what worked and give more importance to PageRank. Moreover, if you’ve used solid SEO practices and been consistent and varied in your link building tactics, keep at it and your rankings will return, certainly!

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By:Admin

If we go to monitor the organizations, we will find that many organizations are currently looking to bring their online marketing in-house, rather than outsourcing such work to a specialist search engine marketing or search engine optimization company. So what benefits can be leveraged from bringing SEO and SEM activity in-house, rather than outsourcing it to one of the many online marketing companies out there! We will list the benefits one-by-one!

Integration: In-house marketing allows integration with the other marketing activities. And most obviously, integration with other marketing activity is probably one of the biggest driving forces behind the philosophy of bringing search engine marketing in-house.

Focus: As we know that the Search marketing organizations often work on a number of projects! (It could be for the obvious economic reasons or other), and juggles a number of campaigns and clients at the same time, and therefore not focusing clearly on any particular one. By bringing search marketing in-house, this focus can be ensured. Hence, it could be regarded as one of the other most important factors.

Understanding: As a matter if fact, No one knows an organization better than the organization itself and its staff, which can be a very valuable asset when heading down the search-marketing route from outsourcing to in-house!
However, despite the advantages of bringing search engine marketing and search engine optimization in house, many companies o not really consider this route. It is surprising! Let us have a look on the reasons responsible for it.

Economies of Scale: To effectively manage a full online marketing campaign an organization would, in all probability, need a minimum of two key team members to effectively implement and manage on an ongoing basis. In today’s online marketing industry, such expertise costs really high and to be precise, this could result in huge extravaganza in terms of annual salary! So the economies, here, get stumped because the direct cost involved would be much higher!

Return on Investment (ROI): It is doubtful that many organizations would see a significant return on investment! However, outsourcing such campaigns really can result in significant returns on investment.

Utilization of New Technologies: The benefit of focus, as mentioned earlier as an advantage, is a double-edged sword that could act to the detriment of a client. The incorporation of new methodologies, strategies, and technologies is often slower amongst in-house marketing teams than it is within SEM agencies.

To conclude, organizations have to look towards the methods that they feel will benefit themselves because no one knows the situation better than the organization itself! However, in- house on the one hand, helps to maintain control over all aspects of the business, but at the same time lacks potential for increased ROI. The organization has to decide for itself considering the pros and cons. And now, if you choose to develop an in-house SEO campaign, here are some general guidelines:

• Do a lot of research.
• Plan for a long-term commitment.
• Get primary resources.
• Read, read, and read.
• Bring cash.

Whichever way you go, whether it is outsourcing or staying in-house, just plans on a long-term commitment. Also, be prepared for changes, losses, upsets, and failure. SEO is all about ups and downs. So, is it better to outsource an SEO system or keep it in-house? It depends on your resources and the cost-effectiveness of developing your own system, perhaps even the availability of qualified technical personnel. Only you can decide because only the wearer knows where the shoe pinches!

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