By:Admin

The title tag of a web page’s html header is the one of the most important on page element in terms of search engine optimization. The title tag is an html tag which occurs in the header of a web page’s code. It should be the first thing to be considered! More often than not, this tag is being used improperly, to the extreme detriment of the client.

If we rank the ten most important factors in search engine rankings, Title tag would certainly come at number one. And this should not be a matter of surprise to any SEO that has been around for awhile. This is noteworthy here that Google especially pays a lot of attention to title tag content, and uses title tag information heavily to ascertain the relevant keyphrases for which to rank a site.

Keyphrases use in the title tag is the number one “on page” factor affecting search engine rankings. This is not disputed, theorized or subject to professional debate because it is a fact. We must try to understand as how to best use the title tag to optimize our site for search engines.

Many sites place the business name in the title tag or leave it blank or with default content such as “untitled document” or “home page” and believe me, any of these variations can be disastrous!

Let’s use an example of a company that manufactures baby food. The primary keyphrase for that company would be “baby food “, this being the phrase for which the company would like to rank highly for in the search engines. Now let’s assume the company name is “ABC Company, Ltd.”. Notice that the word “widgets”, which is the desired keyphrase, is not extant in the company’s name!

First off, the effect of this is that the site will likely rank highly for the search query “ABC Company, Ltd.”. The problem is that nobody is searching for the company name; they are searching for baby food. So all of ABC’s competition shows up in the search engines for a baby food query, but poor ABC is nowhere to be found. We must optimize the title tag for the search engines by putting keyphrase in the title tag.

By and large, the company name should never appear in the title tag unless you actually expect to derive most of your traffic from searches involving your company name Put your desired search keyphrases in the title tag, and leave it at that. Optimizing title tag content for each page according to the desired search query for that page, it will be a right direction for high search engine rankings.

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