By: Admin

We should keep in mind that Search engines don’t talk with websites directly; rather they use bots to communicate with websites. Their bots come to websites and start reading the websites, and whatever they read at websites goes to the search engines and those messages get stored in search engine’s database.

Remember, Search Engines are NOT Human Beings!

Search engines view websites with different prospects. They don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in love with your catchy slogans and picturesque web design. Apart of all these disabilities they can evaluate your website better than a human being! Hard to believe? But its truth!

When you develop or going to get your website developed, what things you should consider: keeping search engine strategies in mind? Being website Owner you might think of website design and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very important aspects of search engine positioning, and that is how search engine is viewing your website?

Good communication can increase the performance, it applies to search engines also, if your website can communicate well enough to create good impression to search engines, your website will be enjoying high rankings. Before proceeding, let us have a look at the things that Search Engines Likes at Your Website. They are:

* Validated and Optimized Code.
* Rich, interesting and original Content.
* Unique URL of Each Webpage.
* Plain URLs.
* Proper Internal Linking.
* Healthy Incoming Links.
* Text Based Navigation.
* Neat Table Structure.
* Good Directory and File Structure.
* Proper Headings, Subheadings, Captions etc.
* Title, Meta Tags and Alt Tags.
* Robots.txt.

But the story doesn’t ends here! There are certain elements which can hurt your view to search engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned elements. Try to avoid them in your website!

* Broken and distorted Links.
* Invalid Codes.
* JavaScript.
* Orphan Links, Images and Files.
* Under-construction Page/pages.
* Pop ups.
* Redirectors.
* IP Tracking.
* Dynamically Generated Pages.
* Frames.
* Same Background and Font Colors on every web page.
* Multi Nested Table Structure.

Search engine bots crawls through the website with different time frame period, it depends upon how frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matter to search engines, take care of them so that your website can deliver its message well enough to get top rankings.

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