By: Admin

We should keep in mind that Search engines don’t talk with websites directly; rather they use bots to communicate with websites. Their bots come to websites and start reading the websites, and whatever they read at websites goes to the search engines and those messages get stored in search engine’s database.

Remember, Search Engines are NOT Human Beings!

Search engines view websites with different prospects. They don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in love with your catchy slogans and picturesque web design. Apart of all these disabilities they can evaluate your website better than a human being! Hard to believe? But its truth!

When you develop or going to get your website developed, what things you should consider: keeping search engine strategies in mind? Being website Owner you might think of website design and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very important aspects of search engine positioning, and that is how search engine is viewing your website?

Good communication can increase the performance, it applies to search engines also, if your website can communicate well enough to create good impression to search engines, your website will be enjoying high rankings. Before proceeding, let us have a look at the things that Search Engines Likes at Your Website. They are:

* Validated and Optimized Code.
* Rich, interesting and original Content.
* Unique URL of Each Webpage.
* Plain URLs.
* Proper Internal Linking.
* Healthy Incoming Links.
* Text Based Navigation.
* Neat Table Structure.
* Good Directory and File Structure.
* Proper Headings, Subheadings, Captions etc.
* Title, Meta Tags and Alt Tags.
* Robots.txt.

But the story doesn’t ends here! There are certain elements which can hurt your view to search engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned elements. Try to avoid them in your website!

* Broken and distorted Links.
* Invalid Codes.
* JavaScript.
* Orphan Links, Images and Files.
* Under-construction Page/pages.
* Pop ups.
* Redirectors.
* IP Tracking.
* Dynamically Generated Pages.
* Frames.
* Same Background and Font Colors on every web page.
* Multi Nested Table Structure.

Search engine bots crawls through the website with different time frame period, it depends upon how frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matter to search engines, take care of them so that your website can deliver its message well enough to get top rankings.

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By:Admin

The title tag of a web page’s html header is the one of the most important on page element in terms of search engine optimization. The title tag is an html tag which occurs in the header of a web page’s code. It should be the first thing to be considered! More often than not, this tag is being used improperly, to the extreme detriment of the client.

If we rank the ten most important factors in search engine rankings, Title tag would certainly come at number one. And this should not be a matter of surprise to any SEO that has been around for awhile. This is noteworthy here that Google especially pays a lot of attention to title tag content, and uses title tag information heavily to ascertain the relevant keyphrases for which to rank a site.

Keyphrases use in the title tag is the number one “on page” factor affecting search engine rankings. This is not disputed, theorized or subject to professional debate because it is a fact. We must try to understand as how to best use the title tag to optimize our site for search engines.

Many sites place the business name in the title tag or leave it blank or with default content such as “untitled document” or “home page” and believe me, any of these variations can be disastrous!

Let’s use an example of a company that manufactures baby food. The primary keyphrase for that company would be “baby food “, this being the phrase for which the company would like to rank highly for in the search engines. Now let’s assume the company name is “ABC Company, Ltd.”. Notice that the word “widgets”, which is the desired keyphrase, is not extant in the company’s name!

First off, the effect of this is that the site will likely rank highly for the search query “ABC Company, Ltd.”. The problem is that nobody is searching for the company name; they are searching for baby food. So all of ABC’s competition shows up in the search engines for a baby food query, but poor ABC is nowhere to be found. We must optimize the title tag for the search engines by putting keyphrase in the title tag.

By and large, the company name should never appear in the title tag unless you actually expect to derive most of your traffic from searches involving your company name Put your desired search keyphrases in the title tag, and leave it at that. Optimizing title tag content for each page according to the desired search query for that page, it will be a right direction for high search engine rankings.

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