By : Admin

These days, more and more companies are putting their websites on the internet, that’s why; the chances have increases that your site may not come up on the first page, as a result of a keyword or phrase search on any of the search engine.

If your website is not listed in the top 2 pages of search engine results, then your traffic will drop dramatically. Conversely, having your website listed on the top 2 pages of search engine results will gain you more traffic!

Here comes the SEO in the scene. The practice of search engine optimization (SEO) is part science and part art. SEO can be time consuming and irritating to say the least. Keeping up with what search engine algorithms deem most worthy for high page rank is ever changing and highly secretive. It is noteworthy here that the search engines such as Google and others like content. The more pages you publish in your area of expertise, the more exposure you will have to the search engines. While all search engines work a little differently, they all attempt to provide the best, most relevant information based on search queries. Before moving ahead let us take a look at the different ways that can be utilized to improve the ranking of the website with the search engines.

1. IP address: If you are using a shared host, ask your host for a dedicated IP address for your site. This implies that no one on the net shares this IP with your site. Having your own IP separates you from those sites.

2. Search engine friendly site: Make sure your site validates as a search engine friendly site. The best site to use for this purpose is The World Wide Web Consortium as it will tell you whether or not the search engines can read your site.

3. Contact pages: Make sure you have a contact page with an address and telephone number and a form of some sort so people can contact you. Don’t list your email on the site unless you want spammers to send you tons of junk mail.

4. Tutorial pages: Create a FAQ or Tutorial page on your site. This is an easy way to add great content to your site and to help potential clients feel secure about your service.

5. Blogs: Add a blog to your site. Have your blog designed to match your site so that as it draws traffic your readers. This will add value to your site, plus improve your search engine rankings. Add and update content frequently.

6. Submission to Directory: Post to Directory sites that have good inner page rank, especially on the page where your site will be listed. Use unique anchor text for each posting. If done correctly, your site’s search engine ranking can be dramatically improved through submission of article to the directories and, if done incorrectly, can be a waste of time, effort and money. Register your URL with major search engines, directories and specialty sites, as well as select paid directories such as Yahoo!

7. Keywords: Use keyword rich page titles, and strategic and proper Meta tagging on all of the pages of the website. Use strategic home page content and keywords in context in HTML text. You can also think of using hyperlinks to further weight in-text keywords.

8. Text Links: Allow search-engine robots easy access throughout your site via text links, alt-tagged navigation icons, or a site map.

9. In-bound links: Encourage in-bound links from other relevant sites to your pages. It is another creative and effective way to build more anchor text back links. Find related and quality ranked sites that will list your site in text format.

10. Affiliate incentives: If you have a product or service to sell, offer affiliate incentives. Post these incentives on affiliate forums and elsewhere to generate interest in getting others to promote your service for you.

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