By : Admin

The business of SEO is expanding rapidly these days because it’s in such high demand. Everyone wants more traffic to their website and SEO is the key to getting high rankings in the search engine results for targeted keywords or phrases.

It takes time to improve rankings especially with Google (which is far and away the king of all search engines) New sites can take as much as a year or more to finally gain some traction in Google. In order to attract big traffic in a short span some SEO campaigns undertake some activities which, though, may seem better and fruitful on the surface but indeed are just crap!

One really needs to distinguish between the really fruitful and likely to fruitful activities. Here are 10 signs to watch out that will certainly indicate very well that your potential SEO is a quack or not! If you notice more than 2 or 3 of these you may just want to head for the hills, however, one of these individually may not be bad.

1. Meta tags and Google PageRank are not the magic bullet to high rankings: There’s no reason to bring up the keyword Meta tag and toolbar PR in a discussion about what needs to be done to get better search engine exposure for your site because they are not the keys to SEO success. Since PageRank doesn’t bring you traffic, sales or rankings, increasing it should not ever be the main goal of your campaign.

2. Having same Title tags on every page of the site: Since Title tags are probably the most important and easiest thing to change on a site, SEO companies should pay due consideration to it. Otherwise it will definitely be a quack!

3. Consideration to optimization of the long tail keywords: There’s nothing wrong with long-tail keyword phrases, as they can bring a lot of traffic. But you don’t need an SEO company if those are the only phrases you’re interested in rather you can do it yourself just by writing articles. And most importantly, don’t be afraid to optimize for the actual keyword phrases that most people would use at the engines to find your site.

4. Thinking about links and content only: SEO is about lots of things all added together to make the perfect combination for your site not mere links or content. A linking campaign alone will never be as effective if you neglect your on-page content, and vice versa. Be sure that your SEO Company looks at your site from all angles and makes sure all your bases are covered.

5. Do not forget, it takes time to rank with Google: Your SEO Company is almost surely a quack if it says that they can rank your brand-new site in Google for keywords that will bring you traffic within a few months because in that case, it is either inexperienced or lying. Google has an aging delay that is most certainly related to the age of the site, as well as a certain trust factor and it may take upto 1 year!

6. Not attention on redoing the site architecture: If the SEO company never mentions that they may be a need to redo your site architecture so that your important pages are prominently featured within your site navigation it may be inexperienced, quack SEO Because if your site architecture is not search-engine-ready, everything else you do will have much less impact. In this case it’s very possible you’re dealing with an.

7. Too much stress on linking campaigns: If the SEO Company you are dealing with tells you that you need a linking campaign even though you already have tons of links and are a well-established popular site in your niche, it could be a quack! Just because your SEO Company likes to sell link-building doesn’t mean you actually need it for your site. Don’t allow an SEO quack to fix what isn’t actually broken.

8. Ignorance of quality references: Your SEO Company can’t provide you with any quality references. This might be a quack, but do be sure to get references, actually call them.

9. If Your SEO company’s site mentions that they’ll get you high rankings in AltaVista, Fast, Inktomi, Lycos, Excite, HotBot and the like. If it does, you are dealing with a quack!

10. If Your SEO Company tells you that you have to have a DMOZ listing or your site will never be able to get high rankings, it may be a quack because a DMOZ listing is great, but it’s a link just like any other. If you don’t get in, it’s no big deal there are plenty of other links you can get instead. Submit and forget about it!

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By : Nidhi Gupta

If you’re selling on eBay, most likely you’re currently using the services of PayPal (or have used them in the past) to process your transactions for you.

Afterall, eBay owns PayPal, so its’ services are custom tailored to make doing business on the world’s largest auction site a breeze, right?

Maybe. It just depends on who you ask.

PayPal has its Advantages and Disadvantages. Let’s take a look at what PayPal can do for you, and what it can’t.

The Disadvantages.

• PayPal is very vulnerable to fraud, and it’s you as the seller who’ll be paying the price when it happens. What’s more, they do take a percentage from every transaction that you could be keeping if your buyers were paying by cheque.

• You might also have noticed that PayPal comes from the eBay school of customer service, enjoying such pastimes as hiding their phone number and only ever sending out automated responses to emailed queries.

• PayPal has an unusual number of campaigners against it, most of the people who’ve had their accounts frozen and had to chase PayPal for months for thousands of dollars. Some of these people have filed a class action lawsuit against PayPal, claiming damages for lost business and they won. This alone should make you cautious about using PayPal.

The Advantages.

• PayPal is quick and easy for buyers to use, and is certainly a more secure and reassuring way to accept credit cards than signing up for your own merchant account. You’ll probably also find that it’s cheaper for you.

• That’s before you even consider that eBay buyers are more eager to buy from someone who accepts PayPal, as it saves them all sorts of hassle with posting payment and then waiting around. PayPal lets you give speedier customer service.

But Should You Use It Exclusively?

It’s really a matter of customer service. Some of your potential customers might not have or want a PayPal account. Not everyone loves electronic payments. Some fear them. So a good rule of “options” is a smart one. The more options a customer has available to them to pay for their item, the better the chance of meeting the demand and therefore increasing sales.

Keep in mind that some buyers come to eBay because it is one of the few places on the Internet where many sellers will accept payment by more traditional methods.

Question is… do you want these people as customers, or don’t you?

You might notice that some people are aware of the issues of PayPal and refuse to use it, but still want to pay electronically.

For these rare cases, it’s worth opening an account at a well known PayPal rival that has a better reputation. The current favorite seems to be NoChex (www.nochex.com), a U.K. based company, which offers free chargeback protection.

NoChex is quite a lot better than PayPal by most standards, but just doesn’t have the same market penetration or convenience of use on eBay. Still, there’s nothing stopping you from accepting both, just as long as you make it clear that you do on your auctions.

Tip: if you find that you really prefer NoChex to PayPal, then you could offer your buyers a discount for paying through NoChex.

You may also want to check out a U.S. based company called ProPay at www.propay.com.

They have been approved by eBay and have been getting good reviews.

Google has introduced it’s own merchant system called “googlebase”.

Finally, if you’ve been looking for a more traditional merchant account, without many of the fees associated with them, an alternative solution is at www.free-merchant.com. They claim their cart-system “integrates easily with your e-Bay auction!”

There you have it, a few alternative solutions to PayPal. Keep your options open as a seller and your buyer may thank you with a winning bid!

Get More Details At: Certificate.net

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By : Nidhi Gupta

Off Page Factors

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It’s that simple. Following these four steps is the best way to get the quality links you need:

• Get listed in DMOZ: The Open Directory Project (http://www.dmoz.org ) is the world’s largest directory. It is maintained by voluntary editors who review your site prior to inclusion. Being listed in this directory is important because it is used by Google and America Online to build their directories. Getting listed is free, but it may take a few weeks or even months to get listed, which can be a bit frustrating. However, there is a strong believe among search engine optimization experts that an Open Directory Project listing can significantly increase your page rank in Google, so you must take the time to submit your site and do it right (list your site in the right category and strictly follow their submission guidelines). For how to get listed in the Open Directory Project go to: http://www.dmoz.org/add.html .

• Get listed in Yahoo!: Submissions to Yahoo! are no longer free for commercial sites (your site can be reviewed in about a week for a fee of $299 although inclusion in the directory is not guaranteed. However, if you do get accepted, the $299 fee will be due every year if you want your site to continue to be listed). A link from Yahoo’s directory is still one of the best links you can get, and it is worth the money you spend getting listed. For tips on getting listed in Yahoo! go to: http://docs.yahoo.com/info/suggest/ .

• Submit articles: There are many sites where you can publish articles in your field of expertise. This is a great way to establish yourself as an expert and to drive quality traffic to your site. The key is to include your resource box at the end of your article. A resource box is a small paragraph with a brief description of you and your business, where you include a link to your site. This way, every time somebody picks up your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see and follow. For tips of getting traffic by writing articles you can visit: http://www.theinternetdigest.net/archive/write.html.

• Exchange links with reputable sites: You must try to find quality sites that are compatible to your site’s topic (not direct competitors), and ask the webmaster for a link exchange. This will give you highly targeted traffic and will improve your score with the search engines. For tips on a good link exchange campaign, visit: http://www.theinternetdigest.net/archive/inboundlinks.html.

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