By : Admin

It’s the right time to take action to build your own Niche site and to utilize the power of the Internet to make a full time living online someday. But before moving ahead let to me tell you what a niche website is? Niche Websites are typically small websites (usually less than 100 pages) and are also known as themed Websites and these are sites that are clearly focused on a single product or market or area or theme or market segment.

The Internet is vast and most people looking for information or products on the Internet use search engines to find them. In order to get your site noticed on the Internet you need to get noticed on the search engines.

People search on the Internet by entering keywords or keyword phrases in the search bar. To get your Website noticed it needs to be on the first 3 pages of the search engine results page and preferably the first page for your website keywords.

As far as the potential visitor is concerned if he/she can’t find you on the first 3 pages you don’t exist for him/her and hence no visit on your site.

Choosing your Website niche/theme correctly will be crucial to your success on the Internet. Your choice of niche or theme will be the main factor determining the ease of achieving high website ranking. Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors. Before moving ahead, let us here have a look to the Steps to a Niche Website. These are:

• Find and choose the niche
• Build the website
• Promote the website
• Monetize the website

By making a website based around a highly focused niche you reduce considerably the number of competitors that you are competing against. This makes it easier to stand out in the search engines i.e. get a good ranking on the first 3 pages.

You need to offset this by the fact that you also reduce the number of potential visitors. However having a niche site means that visitors to your site will generally have a greater interest in what you offer, as your product, information or service is highly targeted towards them.

If you are selling a product or service this means that your visitors are already pre-qualified to buy. Hence your conversion rate sales and visitors will be high thus requiring fewer visitors for the same number of sales!

You need to build your website to try and please your chosen niche market. You must target your website only on that market group and forget the rest. The key to a profitable niche - is focus, focus and…. focus. You have to focus your entire website/business around a single product or service.

You continue to focus until you have effectively eliminated almost all competition. You then become irresistible to your chosen market.

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By : Nidhi Gupta

A search engine optimization campaign can easily be divided in three fundamental stages:

1. Choose the right keywords (keyword optimization)
2. Optimize your pages for your selected keywords (web page optimization), and
3. Get quality inbound links to your pages (off-site factors).

Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

• clearly describe the purpose and content of your site, and,
• allow your site to show up as close to the first results page as possible.

A good position doesn’t depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

Let’s start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

First, check the demand for your selected keyphrases. For this, go to Overture’s Search Term Suggestion Tool:

http://inventory.overture.com

Overture is a popular pay-per-click search engine. Type each of the keyphrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well. In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site.

For example, if your first keyphrase was “Italian Restaurant”, the Search Term Suggestion Tool will also display other popular search terms, like: “Gourmet Italian Restaurant”, “Northern Italian Restaurant”, “Italian Restaurant Pizzeria”, “Italian Restaurant Miami”, etc. You may also try other keyphrases, for example: “Italian Cuisine”, and come up with more specific keyphrases, like: “Fine Italian Cuisine”, “Italian Cuisine Miami”, “Northern Italian Cuisine”, “Italian Cuisine Fine Dining”, “Gourmet Italian Cuisine”, etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing “Italian Restaurant” alone will certainly hurt you. There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.

Having said that, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of them in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:

• Best describes the topic and content of your page
• Is a popular search term according to Overture’s Search Term Suggestion Tool.
• Generates a relatively small number of results after performing the Google search.

If “Gourmet Italian Restaurant” is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider “Miami” a second keyphrase. Once you have chosen the keyphrases for your homepage, do the same for the other pages on your site.

After this, you will take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page.

Get More Details At : theinternetdigest.net

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