By : Nidhi Gupta

At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web’s number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they’re looking for.

When search engines started to become popular, they relied on web pages’ ‘keyword metatags’ to determine the topic and relevance of the page (the keyword metatag is a section within a web page’s HTML code where webmasters can insert words that are relevant to the page’s content). Webmasters discovered that by stuffing their meta tags with popular search terms repeated hundreds of times, they could propel their pages to the top of the search results.

Search engines caught up to the abuse and decided to ignore the meta tags and rely instead on web page copy. Webmasters then started to overstuff their page copy with popular search terms, often writing them in the same color as the web page’s background, so that they could be detected by search engines while being invisible to users.

Again, search engines discovered the trick and decided that the best way to rank a web page’s content and its topical relevance was to rely on inbound links from other pages. The rationale behind this is that it is much more difficult to influence other people to link to you than it is to manipulate your own web page elements. In fact, inbound links are the foundation of Google’s Pagerank™ algorithm.

There are several ways to get inbound links, among them writing articles that include your bylines with a link to your page, exchanging links, and listing your site in directories.

Listing your sites in good directories is probably the best way to get quality links that are highly valued by the search engines. Since directories rely on human editors who enforce strict criteria to list a site, and since directories organize the information in highly focused categories, they are an invaluable resource for search engines to measure the quality and the relevance of a web page.

In summary, directories are important not because they generate significant traffic (they don’t), but because they are given great importance by the search engines to qualify and rank web pages, and to determine their topical relevance.

You should definitely list your site with quality directories if you want to increase your chances of success with the search engines.

Get More Details At : Theinternetdigest.net

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By : Admin

As we all know that many business owners have launched internet business enterprise but only a small handful succeeds. There are ten times or more unsuccessful stories lurking around than the internet success stories.

Traffic is the key to everything. Without traffic, all that you do or will do is just for nothing. The more traffic you have the more people you can reach to sell your product and services to.

But to get the traffic for a website is real-time effort. It needs a lot of hard work to be done.

Let us now know the key to the success, i.e. ways to derive traffic!

• You have to spend money to make money.
• Stress on Advertising as it is still the key even in the internet.
• The more exposure your website has, the more traffic you will have.
• Advertise with search engines like Google and Yahoo.
• Think about Pay-Per-Click (PPC) advertising.

Every web owner knows that traffic is the lifeblood of a web site. Without traffic, your web site is like a shopping mall without visitors. As I have already mentioned that in order to earn money, one has to spend money, however, there are certain methods of deriving traffic for free. Let us have a look on them before proceeding and believe me these are equally effective ways to increase your web site traffic.

• SERP (Search Engine Result Page): For this your web site need to appear on the first page of the SERP. Those sites that appear on the first page of SERP are known as organic search results. This is also known as the hot zone of the SERP.

• SEO (Search Engine Optimization): This is the most common way to increase web site traffic for free. It takes a lot of time and effort. You need to have a very good technical knowledge about the search engines and the web site mechanics.

• Another way: An other way of getting website traffic for free is first of all, to find a niche and then creating a long list of the keywords followed by using automated tool to create keyword targeted content pages.

• Articles: To writing and submitting articles is the easiest and most powerful method of getting free traffic to your web site at zero cost. Article marketing is one of the best methods to get free traffic to your web site.

You can also use these website traffic tactics all you want however, to know how to apply them is really the key that you have to know yourself!

1. Linking Tactics: The most effective website traffic tactics that can get you the best results is by building links to and from other websites. Make sure that you link to sites that are related to your Internet business.

2. Meta Tags Tactics: The Meta tags aids in describing your page to search engines. Meta tags contain usually used keywords that target your business is also another effective way to get quality traffic to your website.

3. Keyword Rich Quality Content: Articles writing, especially with good solid information has the greatest impact on driving quality traffic to your website. Make sure these articles are readable with genuinely informative content will get you many repeat visitors to eventually become repeat clients.

Trying hard and not getting desired traffic is the story of gone days. If you put some hard work and some techniques, believe me, deriving traffic would not be a difficult task for you anymore!

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By : Nidhi Gupta

Introduction

While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign.

Revenue Per Visit Calculation

To determine how much to bid, the revenue per visit needs to be determined. The model presented is simplistic enough that the inputs can be easily gathered from a web analytics program.

The first step is determining the value of a page. To do this, first determine the average CPM of the ads shown on the site. Take this CPM and multiply it by the number of ads per page and divide by a thousand. This gives you the average revenue per page.

The next step is to take this average revenue per page and multiply it by the average number of pages consumed per visit.

The calculation is relatively simple.

CPM x Ads Per Page
————————— x Pages per Visit = Revenue per Visit
1000

This number is the expected revenue from a visit. This is how much you expect to make per visitor. This should be your maximum bid when purchasing terms.

Example:-

Assume a fictitious firm that produces sports content. Their CPM is $14; Number of ads per page is 2; pages per visit is 5. Using the formula the maximum I should bid is
.14.

14 x 2
——– x 5 = .14
1000

Implementation

Now that the value of a visit has been determined a set of keywords can be built up from the content provided. Other articles and tools exist to help you determine which words are searched on more frequently. In this stage, bid at half the level that was determined above. This gives a good starting point. This means for every visitor that clicks on your ad you make the same amount as you bid.

Example:-

Continuing the scenario, with a revenue per visit of .14, I would bid .07. I receive .14 in revenue and pay out .07. Making .07 in profit.

.14 – Revenue per visit
-.07 – Cost per click (To Search Engine)

Get More Details At : marketposition.com

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