By : Admin

Link building is a job of common interest these days as it fetches desired results and with the increasing use of internet, the situation has really changed because today the world is of internet. Everybody is making use of internet in his /her business. To be more precise and accurate with the usage and the scope of link building, one has been clear with the terms involved in it. As we commence with words when we make attempt to learn a new language, likewise in order to understand link building more precisely, one really has to have an in depth knowledge of the terms used in link building! Let us now have a look over these terms in an alphabetic order and understand what they really mean!

Directory: a directory is basically an index of web pages, which is compiled by people. It is generally organized by the topic or theme! Examples of directory could be taken as Yahoo, About etc.

Keywords: a keyword is a word or a phrase used when we searches for a website through search engine or search in a directory. Keywords are used by the webmaster in order to describe or explain in brief, what his site is all about, what is the content of the site!

Keyword Density: keyword density represents the frequency of the keywords that appears in a page of website or precisely, in a particular portion of page. The more often the keyword or phrase appears in a page, the higher its search engine ranking. That is why it is really critical and important element. Not only this, if it is repeated too often then it could be penalized for practicing spamming.

Link building: link building is a process of creating inbound links to own website.

Link Exchange Programs: A link exchange program refers to a sign up program whereby the webmasters agrees to host and link to a member-only link pages! Although some variations are also observed!

Link Farm: link farm are the random links on a page. They can be considered as spamming as they really do not help in popularity.

Link Management: link management is the process of managing reciprocal links of a website. It basically includes maintaining and organizing them! This is normally a paid service and the examples could be taken as LinksManager!

Link Popularity: link popularity is the number of sites that links to a particular site. It is also used by many websites as a factor to determine the search engine ranking of a website.

Meta Description Tag: Meta description tags are those which are present in the header of a web page and it is used to provide a short description of the content of the webpage!

Meta Keywords Tag: on the other hand, Meta keyword tags are present in the header of a webpage but it lists the words which represents the content in the body of the web page.

Pay Per Click Search Engine: Pay Per Click Search Engine is a search engine in which the ranking of the sites is determined by the amount it pays for its each click done from that search engine to the website.

Portal: Portals are the directories and many of the portals have added features like news, reminders, browser based email, calendars, fax services, discussion forums and chats!

Reciprocal links or link exchanges: it is the process where two webmasters agree to show the other’s link on their website for a mutual interest and benefit. Reciprocal links are usually listed in e-zines, newsletters, directories, search engines, etc.

Search Engine Optimization: This is the practice of trying to ensure that a website ranks high in the search engines. It entails all of the practices and processes those results in higher indexing and ranking of a website!

Search Engine: search engine is a computerized index of the web pages; that creates a searchable database. Examples of search engine are AltaVista, Google, Yahoo and MSN!

Spamming: Spamming is the process of abusing the search engine ranking techniques. Practices includes, using hidden text, excessive repetition of a keyword, etc. sending unsolicited bulk email is also spamming!

Vortal: vortal is basically a portal which is centered on a specific issue.

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By: Nidhi Gupta

Ezine Advertising is a great way to deliver highly targeted traffic to your website. If you pick the right ezines, and the right type of ads, you will experience above-average conversion rates for the product you sell.

What Is An Ezine?

An ezine or newsletter is an electronic magazine delivered via email to people who have signed up (opted-in) to receive it. Ezines are published on different schedules (some weekly, some monthly or bi-monthly) and they can feature extensive content or just anouncements (for example, when a website is updated or when a new article goes online).

The main advantage of ezines as advertising vehicles is that they are delivered to a very targeted group of readers. Usually, the quality of the subscribers will be higher in ezines that focus on a single, very narrow topic.

Types of Ezine Ads

Ezine ads generally falls into one of three categories:-

Classified Ads: They are the cheapest (sometimes even free), but they are also the least effective. Usually, classified ads are buried at the bottom of the ezine and consist only of a few words. Free classified ads are sometimes given away as an incentive to subscribe. Usually the best results with classified ads are obtained in the largest ezines (fifty thousands of subscribers or higher), since response rates are usually very poor.

Sponsor Ads: They are priced higher than classified ads and are usually found at the top of the ezine, or in the middle (within the content). They allow for more words, and are more effective than classified ads. If you are promoting affiliate products with moderate profit margins, sponsor ads may be the way to go.

Solo Ads: A solo ad is an email that contains only your offer, and that is sent to everyone on the mailing list. No other content is included, so you get the reader’s full attention. Since a solo ad is usually seen as an endorsement from the ezine publisher, your message will enjoy a great deal of credibility. Solo ads are expensive, though, and you should reserve them for your best products (those with an excellent profit margin and not a lot of competition).

What is a Joint Venture?

“Joint Venture” is one of the most common buzz phrases in the Internet marketing arena. However, there is nothing mysterious about it. A joint venture is just a Solo Ad where instead of paying a fixed fee to run it you reach an agreement with the ezine publisher to split the profits 50%-50% (or any other mutually agreed percentage split). The beauty of joint ventures is that you can tap into somebody else’s mailing list and pay only if you actually sell something. Joint ventures are a clear example of how email marketing can be utilized to create a win-win situation.

Before you spend money on ezine ads, it is a good idea to do some research: ask the publisher what is the typical conversion rate, or read the testimonials and contact those people to see what kind of conversion rate they enjoyed.

To estimate if an ad will be profitable, you must know what your gross profit per sale is and, based on the size of the subscriber base and the typical conversion rate, estimate what your total gross profit will be. If your total estimated gross profit is more than the cost of the ad, you may want to give it a shot. In summary:

Gross Profit per Sale x Number of Subscribers x Typical Conversion Rate - Cost of Ad = Total Profit/Loss

You must also pay attention to your headline, your ad copy, and the copy of your landing page, since they can all have a dramatic influence in your conversion rate.

Where do I find quality ezines that accept ads?

There are several good online directories that list ezines by topic and subscriber base size, and provide information on advertising options and costs. Probably the best ezine directory is the Directory of Ezines, where you can find relevant information on almost 1000 high-quality ezines, most of which accept articles, reaching around 39 million readers. The Directory of Ezines charges a small yearly subscription fee. However, if you are serious about email marketing it is well worth it.

Other ezine directories you can try are http://www.freezineweb.com , http://www.bestezines.com , http://www.go-ezines.com and http://www.jogena.com/ezine/ezinedata.htm , or go to Google and search for “ezine directories”.

Get More Details At : theinternetdigest.net

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