By : Nidhi Gupta

• Visits

  A visit is a series of actions that begins when a visitor views their first page from your site, and ends when the visitor leaves your site or remains idle for a period of time (usually 30 minutes). Looking at visit trends over time for your site is an effective way to measure the overall impact of your optimization efforts. Although there are usually seasonal and cyclical factors that affect visitor traffic, the more history you can collect, the better you will be able to isolate, identify and measure SEO changes that were responsible for the increase in traffic volume. It is also important to measure conversions or leads to ensure the traffic you are attracting consists of visitors genuinely interested in your content. For example, in your keyword selection, you may have chosen a term that was too general and that has attracted a different audience than you intended.

• Page Views

  In order to view a web page with embedded images, a browser must retrieve multiple files. The page and its embedded files counts as a single page view. Understanding how many page views and which pages are being viewed is important in gauging the effectiveness of keywords research and selection. Knowing how many visitors viewed a specific product or category page is a very good indication of the success of selecting and optimizing for a specific key phrase.

• Referrals

  A referral is a web page that contains a link to one of your site pages that was used by a visitor to get to your site. One of the most useful search engine reports in WebTrends, a leading provider of web analytics solutions, is the Search Phrases report. This report will give you a count of key phrases for each search engine. Understanding where your referrals are coming from is essential in fine tuning your keywords. Most of your traffic will come from search engines, but not all traffic. You will also receive traffic from other non search engine sites linking to your site. The Search Phrases report is also useful in what it does not show. Target keywords that do not show on a search phrase report should raise a flag and prompt investigation to determine the cause.

Get More Details At: Marketposition.com

Spread the word: related/bookmark it/readit