By : Admin

The most important element for a webpage is its title! A page title is the key information that returns when search engines list results to a keyword search. A title tells your visitors (potential customers) as what the page is all about and what they can expect to derive from reading your webpage!

A title, basically, is the information that appears at the very top of the browser window when a webpage loads and within the underlying code (e.g., HTML code) that is enclosed in the element. It lets the visitors know about the content of the page.

Title is useful for the search engines as well, as it helps them to determine the relevancy of the search query.

Let us now have a look on the things that we should keep in mind while drafting a title for the page. These are:

1. Length of the title: the length of the title is an important component because title is meant to show up in the bar at the very top of the window. One should keep the following things, about the length of the title, in mind:

   • Longer titles are generally better than shorter ones but they should not be too long.
   • A too long title reflects only the first part on Google will display repeated dots (…) at the end.
   • Title should utilize the full space available.
   • It should be about 60 to 70 characters or maximum 10 words.
   • Availability of user search strings should be there.
   • Try to make use of a word processor as it checks the length and also provides spell checking ability.

2. Keywords: while drafting an effective title for a page. Always make sure that:

   • Keywords are included in the title. You should use the phrase that you want to rank high on, in your title.
   • Do not use the same keyword phrase multiple times in the same title.
   • Don’t use a single word as keyword; rather a string of words or a phrase will be much effective.
   • Try to make use of longer form and the plurals of the keywords as and when possible.

3. Attractive: always make sure that you put in your best efforts in order to make the title of the web page as attractive as it can be! And the other things to be remembered are:

   • The title should address the action the searcher has in mind.
   • Try to address the searcher personally through the title.
   • Make your title interesting and compelling.

4. Phrasing: When a limited number of characters is available to describe the page, grammar and sentence structure do not remains really very important, when it comes to the page title compared to its importance to the content of the page. Putting grammar-correct words as the, and, is etc., in the title may take up valuable character space that could have been filled with more valuable keywords.

5. Individuality: individuality of the title is really important and each page should have a different title. Also, that title should be relevant to the page.

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By : Nidhi Gupta

Building an online business is not easy, especially when you are on a very limited budget. Numerous publishers and netpreneurs are overlooking for some very effective free advertising opportunities.

Examples of these opportunities are:

1. Welcome letter for your subscribers - Subscribers always get disappointed when they get the default welcome letter. Personalize it by introducing yourself and letting the subscriber know about your website/business. This is a crucial moment in that you can start bonding/ connecting with the reader before they even gets your ezine.

   • Inform them of any specials you might have. Tell them your advertising rates and add a testimonial.
   • Invite them to your site to utilize the free resources.
   • Let them know your email so they can contact you.
   • Use some of the space for ad swapping with other publishers and their welcome letters.
   • Add an affiliate product or program review.

2. Goodbye letter for your subscribers - This is your last chance to get this person back. Make it a good one!

   Thank them for being a subscriber and encourage them to re-sub.

   Example:

   Thank you for being a subscriber to the Bulletin. I am sorry to see you go. If you could take a minute to let me know why you unsubbed, I would appreciate it. Please drop a quick note to (put email here) Thank you.

   By doing this you might be able to change their minds and if not, you could find ways to improve your ezine for the next subscriber. Remember; always send them an appreciative thank you note as well.

3. Email Signature - This simple but powerful method of promotion is unknown to some. By using an effective email signature, every time your email goes out to someone, you have free advertising. Join several discussion groups and message boards to utilize your sigtag to the maximum.

   Example of an email signature:
   Warm regards,
   Jane Doser
   FREE Ecourses - Sign-up for one or all!
   (Put link here.)
   Build Your Business with Us!
   (Put subscribe email here.)
   Keep your signature fairly short, about 6-8 lines. Many discussion groups will have a limit to the number of lines you can have in your sigtag.

4. P.S. (Post Script)- It has been found that a P.S. is very likely to get read. Using a P.S. can be quite effective. Make it short and to the point. A P.S. novel will more than likely be ignored!

   Example:
   P.S. Need more subscribers? FREE Report
   (put email or link here)
   Then you would have your main message on auto- responder. Do not just send them a sales pitch. Add some useful information and resources that will actually help the reader. This will get you more credibility, which is extremely important if you want more customers.

5. Thank you page - An excellent way to get more subscribers is to get together with a group of fellow publishers and set up a group subscription page. Every time someone subscribes to one of the group’s ezine, the thank you page will come up with a message something like this:

   Thank you for subscribing to the Bulletin. Take this opportunity to check out more quality ezines. Please check the ones you wish to receive.

   You would have each groups member’s ezine listed with a short description.

   This is a very powerful method of gaining subscribers because the person is already in a subscribing mood and will most likely check most or all of the other ezines.

The above advertising opportunities are quite simple, but simple can be most effective!

Get More Details At : smallbusinessbrief.com

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