By : Admin

Choosing a link partner that would help you to grow your business and could result in real time profit is one of the most important and difficult task as it is a very responsible and crucial job. The role of backlinks can not be overlooked as it is one of the strongest ways to drag your website to the top indexed website category! Acquiring links is really a challenge for the search engine optimization rookie.

Before proceeding further in this quest, we should always keep in mind our fundamental reasons for making link exchanges as it would turn out our work easier!

Let me now enumerate the ways that would certainly help in choosing the best link partner for your website.

1. Make sure, resources pages are indexed by Google: before looking for any link partner, always make sure that the pages of the resource website are indexed by the Google and especially that page where your link is going to appear.

2. Use “Cached” link in the search result window: always make sure that you click on the cached link in the search result window because if you find your link there then this is a win-win situation for you otherwise you might have to look for some other partner.

3. Check for the Number of links on the resource page: always make sure that you know the number of the links placed on the resource page. Ideally it should not go beyond 100 because in case, it is 200 or 300 then your website would be enjoying only bits and pieces.

4. Beware of frames on resource page: it is really important, not to go for the websites that uses frames because the text and links in the frames are not indexed by the Google!

5. Relativeness: always make a check for the theme of the website that it corresponds to the name and category appearing on the link pages. Always make sure that it relates to the business that your website is conducting because well organized links are always fruitful for your site and the visitors.

6. Visibility: always make sure that the links are visible as people want to exchange links but they don’t want people to leave their website through links to other websites, and they do not even provide a path to their link pages or make it very difficult to find.

7. Consider Google PageRank: always consider the Google PageRank of the resource website as the PageRank system of Google weighs the amount of links that points towards your site. It also measures the quality of those incoming links.

8. And last but not the least, most importantly identify sites that do not sell what you sell but that do have a high ranking for phrases that are important to you as well!

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By : Nidhi Gupta

How Google Calculates A Site’s Page Rank

The easiest way to explain the page ranking calculation at Google is to think of it as a voting system. If we place a link to someone’s web site on one of our web pages, then it means we are voting for that site.

If our site is important enough to have other site’s voting for it, (meaning that they’ve placed a link to my site on their pages), our link to you will help raise your page ranking.

However, if our site is NOT important in the eyes of the Google-bots because the sites that link to us do not have a page rank of at least 4 of 10, well then, our link isn’t going to do much good at all. In fact, sites with a page rank lower than 4 of 10 won’t count as an incoming link at all.

Google will only consider a link pointing to your site, if the site that’s pointing to you has a page rank of at least 4 of 10.

It means that Google is trying to provide quality content sites with more exposure and by using their page ranking system, only the sites with relevant, quality content will be considered in both the search results and the link exchange calculations.

So, Who Should We Exchange Links With?

As in anything else we do, we should link to sites that we truly believe offer useful content to our site’s visitors. The Page Ranking System that Google has in place makes it useless to inadvertently add links to other sites for the sole purpose of ‘trading links’.

The reality of the situation is, if you are trading links with other sites for the sole purpose of raising your own then you should only trade with sites that have a page rank of 4 of 10 or higher.

Take caution, that if the pages you link to are not in some way related to the content of your own site, you’ll NOT get the full advantage of their page rank.

The Bottom Line

If the pages that you link to off your web pages are not relevant to your own content, they will not help you in any way to receive a better ranking on Google.

If you link to pages that are not already considered important to Google due to their own content and their own ranking, they won’t help you much at all.

The bottom line? Don’t link to someone just because they’ll link to you. This will NOT help your ranking. Link to other sites because they have quality content that directly relates to the content of your site in some way.

Think of it this way; link to sites that will offer your visitors relevant information to what they came to your site for. Actually visit the sites you link to and make sure that they offer quality content instead of ‘fluff’.

Remember that Google’s main purpose is to provide relevant search results to the people that use the Google Search Services. To keep their users happy, they only want to send them to sites that are considered important not only because of the content they provide, but because they are considered important enough by related sites to actually provide a link to them as a resource.

While Google is not the ONLY search engine optimization there, it is the most widely used ‘provider’ of search results. Many of the ‘major’ search engines get their results directly from Google! A strong page rank and high ranking in Google can mean free search engine positioning from other search engines that normally only accept ‘paid inclusions’.

One Last Note

Some web masters refuse to exchange relevant links due to a page rank of less than 4 of 10. This may bite you later, if the site that wants to link to you now, ranks higher later. Don’t refuse a link exchange solely due to their lacking page rank.

If a site has quality content, and it’s relevant to your site, exchange links with them anyway. Just because they don’t have a high page rank today, doesn’t mean they won’t soon be considered important in the eyes of the Google-bots.

Keep your link exchanges relevant, and make sure the content of the sites you link to is good, solid information. Soon enough, you’ll find these quality sites wanting to link to you too. Remember, content really is the most important thing… they don’t call it the ‘information super highway’ for nothing you know!

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