By : Nidhi Gupta

This is a question that had been discussed on a lot of webmaster related forums and there are still a lot of different opinions about this. I think it all depends on on the type of site your are running. A website with a lot of quality content and long pages should use more than one Adsense Unit while websites with poor content, maybe offering some kind of online tools, shoul use as few Ad Units as possible.

Where should I use more Adsense Units?

• On content rich pages
• Long pages

And less Adsense Units?

• On websites that offer any kind of service
• On websites that offer online tools
• On short pages with less content

Both options have some advantages and many webmasters swear that less Adsense Units mean more money while others say “the more, the better”.

To decide how many Adsense Units you will place on your pages, let’s have a quick look on the advantages of both options:

• If you display more Ad units, you click through rate will probably be higher

  The more Adsense Units you have on a single page, the more links you are able to display. By displaying a lot of related links, the visitors will have more options to choose from. This is the majore reason why the CTR is higher with more advertisements.

• Higher CTR does not mean more money

  A few experiments on Adsense have proved that higher paying advertisements are shown at the top of the page, in the first Adsense block. If you have only one Adsense block on your website, instead of three, the shown ads will pay much higher. Anyway your visitor has only a few links to choose from and if he does not see any interesting link, he will not click on your ads. Less choice for the visitor means less clicks but at the same time the clicks are paying more.

My tip would be: “More content, more units”. Let’s imagine you are going to put some Adsense Blocks inside your articles. If the article is very short, you can place one Adsense Unit at the top of the article and the visitor will see it even after he has finished reading. If the article is long, you might consider adding another Adsense Block at the end of the article. Once the visitor has finished reading it, offering some topic related links at the end of the article is a must. It’s much more probable that he is going to click one of these links instead of returning to the beginning of the article and click and advertisement of the first Adsene Block.

The interesing thing is that this click will pay less than a click on the Adsense Block a the top of the page. In this case you could think “why not remove the Adsense Block at the top of the page? The advertisements at the bottom of the article would pay me much more”.

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