7th June 2007

How to Get High Quality Inbound Links

By : Admin

Everybody wants to rank high on the major search engines. Nobody want to crawl but only few knows that the high quality inbound links can make this task easy. They can help you rank high on the leading search engines like Google, Yahoo and MSN!

Inbound links also helps you to generate targeted traffic to your website! And I believe that you must be aware that the larger the number of visitors, more will be the customers and hence more sales for your business!

All of the Search engines ranks sites on the basis of the amount of inbound links and the quality of these links. These inbound links helps you to boost your search engine ranking drastically!

Let us know have look on the ways of getting links to the website. You can get links to your website:

  • On reciprocal basis: it means that you get option of swapping links with the other websites that belongs to your niche. This ways, you link to other websites asking the owner of that website to link back to you and believe me it works but it is very time consuming.

  • By paying for links: by paying for a link means that you agree to pay a certain amount as fees to the directories for getting listed! It works but is a little bit expensive!

  • By offering content on your pages: this is the way where you put extremely good and relevant content on your websites and blogs and the specialists, then, refer to your website in their blogs and forums etc.

  • By offering free content to others: this is the practice whereby you offer good and relevant content for free to the other websites requesting for a link pointing to your website, in exchange!

We optimize our websites for the keywords to get high traffic. If there would have been only few websites on the internet, then the work would have been, rather, easier. But the scenario is different. There are a number of websites optimized for the same keyword which raises competition and here comes the importance of the inbound links because the web page with the best inbound links will get the best rankings. Let us see what all you can do to rank you page high on the search engine:

  • First and foremost, optimize your web page contents for your chosen and effective keywords.

  • As the next step, find out on which pages your links should appear and which link text you should use.

  • Having done all that, build or get high quality inbound links to your web site.

Let us now summarize the ways of getting high quality inbound links to your website:

  1. Commenting on other sites: you can post a comment on the website that rank high in the search engines and don’t forget to leave your blog link with your keyword title.

  2. Submit your blog search engine and directories: this will help you get inbound links from authentic web sites, blog search engines and directories.

  3. Leave a post on some forums: this method really works if the forums you have chose are active and highly ranked.

  4. Write article and submit to article directories: through writing good and free articles and posting them to the article directories you provide useful information with your resource box that promotes your blog. All you have to do is to pick up some of your blogs, refurnish it and submit to the article directories, isn’t it easy?

  5. Submit Press Releases: Press Releases are a great way of getting inbound one way links for Newswires and it may also get picked up by Google News and hence, bringing you more of traffic!

  6. Try to expand Network and build good relationships with some quality site owners in your niche, which could fetch you some reciprocal links as partner sites brings more targeted visitors to your site and they greatly increase your link popularity, resulting in much better search engine rankings for your site.

  7. Create a Links page on your site: do not forget to create a page where you can place links to all the sites that link to you.

  8. Google toolbar: consider downloading the Google toolbar because if a page is related to the topic of your site and has a high Page Rank, you would like them to link to you that will result in increased hits and certainly Google toolbar can effectively help you out with that!

The importance of inbound links to the websites will most likely never diminish. It is one of the oldest and best ways to increase the search engine rankings and get visitors to the websites!

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7th June 2007

Why is article marketing so important in 2007?

By : Nidhi Gupta

If you follow the seo forums, you’ll notice that an old search engine marketing strategy is now suddenly everyone’s “seo strategy” of choice: that is, article marketing. With everyone even remotely interested in achieving decent search engine rankings turning to article marketing, it is critical for your website’s success that you fully understand what traditional article marketing is about and how you can benefit from it. As search engines become smarter with reciprocal links, article marketing - especially the sort of marketing that guarantees good results - will require some expert knowledge.

How traditional article marketing works?

You write (or pay someone to write it), a 600-word article, takes out a list of 100-200 article directories, and submit your article to all of them (or you could hire someone to do that as well). In a week or so, your article is accepted and published by the article directories, not to mention thousands of websites who pick up articles from these directories.

Then, after a week or two of submitting the article, search engines pick it up and suddenly see hundreds, if not thousands, of new links to your site. Your ranking benefits thanks to the sheer number of links you’ve built.

Over a period of time, after several article submissions, you notice an improvement in your search engine rankings at the next algorithm update. Yes, those links have made all the difference, and now your site is starting to get higher search engine placement.

Tactics to get maximum results for your article marketing:

  • Use articles as link building tools-

    Firstly, submit your articles to the top article directories, in the category that is the closest match to your topic. Over time you will notice that other websites pick up and display your articles. Once this happens, you should contact the owners of those websites and tell them that you will write a unique article SPECIFICALLY for their website. In this article, you’ll include an in text link using your chosen anchor text that will point directly to your main money web page.

    Using this method to get quality links is one of the very best, and very little used methods of getting high quality links to your websites.

  • Avoiding Duplicate Content Penalties- Ideally, you shouldn’t publish articles that you submit on your own website – this “may” help you avoid the duplicate content penalty a bit. On the other hand, this does not address the concern that carbon copies of your article will suddenly pop up in hundreds of places on the Internet. To deal with this, you can use one or more of the following techniques:

    1. Post the article on your website, and wait for it to be indexed by the major search engines before you submit it to the article directories.

    2. Post the full article on your website and submit “half” of it to the article directories (works best if you have a 1000 words+ article).

    3. Have your writer create a second, different version of the article. Then, you can submit that version to the directories while keeping the original on your site.

  • Deep Linking- Instead of just putting links to your main site page, link to a few inner pages of your site from within the article text. Of course, the inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. Deep links are one of the ways search engines use to evaluate the value of links.

  • Themed Links- Use different articles for different purposes. For example, you could have one article promoting your main website, another promoting your new book (and linking to the order page), and yet another article linking to your newsletter signup page. The key is to remember that articles also mean traffic, and along with deep links, getting traffic to the key money-making areas of your site is very important.

Article marketing is very powerful. Use it to its fullest…

Get More Details At : articlesubmitter.imwishlist.com

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