By : Admin

Google has recently announced through its blog “googleblog.blogspot.com” that Google Desktop is now Available for those who are running Linux as their operating system.

The Google Desktop application comes now in a beta version and its purpose is the same as in Windows and Mac OS. Google Desktop for Linux, makes searching your computer as easy as searching the web with Google.

You can search for all office files, including documents and slides created with OpenOffice.org, search email, and search source codes and information contained in .pdf, .ps, .man and .info documents.

It also features:

• Quick Search Box.
• Comprehensive Indexing.
• Recovery of previous versions of files which have accidentally been deleted.
• Gmail and web history search.

Another important aspect related to this application is that it is based entirely on Google’s own desktop search algorithms and not on existing Linux search programs, therefore, its source code will not be open.

The program works very well with both KDE and GNOME and it is supported by some famous Linux distros, coming as RPM and DEB distribution packages for Red Hat, Fedora, SUSE, and Mandriva distributions (RPM).

With this release, Google Desktop joins the Picasa, Google Earth and Google Toolbar for Firefox applications among Google’s offerings for Linux.

Google Desktop for Linux was developed by Google’s Beijing engineering team and works across many versions of Linux, such as Debian 4.0, Fedora Core 6, Ubuntu 6.10, SUSE 10.1, and Red Flag 5.

The available languages include English, French, Italian, German, Spanish, Dutch, Chinese, Japanese, Korean, and Portuguese.

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By : Nidhi Gupta

What do we mean by social media? As the Internet has evolved increasing numbers of people have taken to sharing ideas, opinions and experiences through a combination of text, blogs, audio, video and message boards etc. More recently RSS and podcasts have also captured the imagination of many in their lust to get their message out to a wide audience. Social media has lead to a revolution in the way many people now interact and learn about world events. The repercussions are that the views of media giants are no longer taken for granted. Now almost anyone can put forward their perspective on any issue they wish. Some organisations have been quick to catch on and realise how their products or services can be promoted by this phenomenon, a kind of social marketing mix unlike anything which as gone before.

One of the simplest ways to begin social media marketing is by creating your own MySpace page. MySpace offers anyone the option to build a free web page where you can share your ideas or express your views in a particular topic. By inviting friends who share similar interests it’s possible to quickly build a cult like community while covertly linking them to your own website.

The social web revolves around sharing opinions…be they good or bad. With this in mind, websites that are packed full of content can lever recommendations from readers in the form of bookmarking. Bookmarking has become popular with some web users who’ll share their lists with others who have a common interest. Assuming your website has some decent content, bookmarking sites such as Digg, Technorati, Del.icio.us and Reddit provide downloadable code and links etc that’ll soon get you stated. A wise alternative is to link up to AddThis.com, which will then save you alienating those with a bookmarking preference by giving access to numerous bookmarking sites in one go.

A great method of keeping users up to date with your content is to set up a RSS feed. Otherwise known as Really Simple Syndication or Rich Site Syndication, RSS provides a notification to users that new content has been added to your site thereby keeping your visitors up to speed with new developments or product launches and so on.

Enabling people to communicate directly through your website is at the core of social media and forums can be a great way of providing just that. The best forums are well managed but not overly censored. Both good and bad comments should be encouraged. While it’s easy to assume that bad comments are best filtered out, leaving them in gives the forum greater credibility. A well managed forum provides an excellent, not to mention free, means of gathering customer feedback and carrying out market research etc. To give a forum momentum you may need to regularly stimulate discussion by starting new topics and by spending some regular time weeding out the spam and nonsense.

Showing your expertise through video is a clever way of grabbing an audience. Sometimes the only real way to demonstrate something is in a visual form. If you are dealing with something computerised it could be worth considering using screen capture software where you can easily take people through a lifelike demo. Video can be downloaded from your own website or posted on sites like YouTube for instance. Its always good to stamp your video with you website address so people know where it originated from. If your video impresses people they may want to seek you out. In much the same way still photographs, graphics and audio can be posted to websites; again not forgetting some kind of link back to your own website.

Lastly but by no means least you can get social media savvy by creating a blog. In essence blogs are little more than short articles often centred on current affairs, similar to writing a column for a newspaper. If you set up a blog it requires regular updating. Much like running a forum people expect blogs to evolve preferably on a daily basis. The biggest no no is to be lame on updates as any audience you’ve gained will soon be lost.

Get More Details At : goarticles.com

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By : Admin

As we know that Google Adsense is the easiest way to monetize a website or a blog and most importantly it’s free to join. Every webmaster struggles hard to make money on internet but only few of them succeed. What is reason that some of them proves themselves as genius while others fails even to survive? Adsense earnings can increase significantly with little effort on your part Here are some tips that would let you know more about the way of earning more money with Adsense.

1. Maximum Use of Adsense: There is no meaning in using fewer ads. Try to use them to maximum benefits and make most out of them. Remember the more ads you use more clicks you will get. Make sure that you do not crowd your page with ads. Place them at different places especially top.

2. Adsense backgrounds: Put efforts to make your visitors click your ads. Try to increase the Clickthrough rate. You can also think of using images beside Google ads if it is allowed by Google Terms of Services.

3. Image and Video Ads: Google Adsense allows publishers to display image and video ads. Image and video ads are attractive and have a higher conversion rate than text ads. Do not hesitate to use video ads.

4. Increasing impressions: Impressions are the number of times your web pages with Adsense ads have been viewed. You can increase Impressions by increasing traffic to your web pages. You can do so by creating content-rich web pages, creating more links, listing website to the directory and writing articles.

5. Increasing Clickthroughs: Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site.

6. Effective CPM: Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

7. Increased earnings per click: Way of increasing the value of a click is to write about more valuable subjects. It is slightly less in your control that the other points.

8. Blend Ads in with your Site: Create colors for your ads that will blend in with the colors on your website. The idea is to make the ads look less like ads and more like just another part of your site.

9. Choose Most Profitable Ad Format: It has been found through testing that the most effective Google Adsense format is the (338×280) large rectangle. This ad will outperform all the others but do not sacrifice the design of your website by squeezing one of these ads in where it just doesn’t look right.

10. Wrap Your Content: You can wrap the content of your site around the ads through proper formatting.

Above mentioned steps would certainly give you a hike in your Adsense earning but the most important thing is to keep the terms and policies of Google Adsense in mind so that you would not be violating them. Try to stay away from the dodgy practices because that might result in loss of your Google Adsense account.

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