By : Admin

SEM is a newer term and separates what was once part of the function of a Search Engine optimizer, Search Engine Marketing specifically is the function of locating, researching, submitting, and positioning a web site within the proper search engines for maximum exposure and effectiveness. SEM may also include the function of choosing the target keywords and keyword phrases for the web site’s Meta tags. It helps in:

• building a brand,
• enhancing reputation with investors,
• generating media coverage,
• Driving traffic to physical business locations.

Search engine marketing can provide an effective method of driving highly targeted visitors to your web site. Our search engine marketing pages provide access to the collective wisdom of all the top search engine marketing experts with regularly updated articles, links to resources, and announcements of new tools and services.

There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

SEM does so good to us but still a question arise that what are those things that most of the businesses do wrong? Here is the answer of this question. We will be now discussing the top three mistakes that one should avoid:

1. Branding comes before marketing tactics: Many times, a company’s branding policies will conflict with the necessary elements of an optimization campaign. Here arises the need to pay due consideration to al of the necessary things in a chronological manner.

2. Call things what they are: many companies try to define their markets by creating fancy branded product names, rather than simply calling stuff what it is. We should always keep this point in mind that the people will be looking for what they really need not what we are trying to make them they need.

3. The basis of optimization is the customer experience: The search engines are trying to evaluate web pages on the basis of what a human would think is the most relevant, so optimizing your content and your presentation for users, using basic SEO principles, will help you rank well in the search engines.

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By : Nidhi Gupta

Different redirection methods and their implications on search engine optimization:

• Meta-Refresh Javascript Redirect
  You can redirect visitors by placing a snippet of javascript code within the HTML code of the page you want to redirect. With this method, you can specify the number of seconds before the visitor is automatically redirected to the new page. Search engines don’t like this method, because of the potential for abuse: you could write an optimized page for a non-competitive search term, and then automatically redirect your unsuspecting visitor to whatever URL you want.

• Parked Domains
  You could register an additional domain name, park it, and make it point to the DNS servers of your main site’s hosting account, so that when somebody types the additional domain, they will be transported to your main site. However, this approach may lead to search engines listing the same content twice, one for your main domain, and one for your additional domain. Even if your intentions are good, this approach is not recommended, since search engines may penalize your site for duplicate content.

• 302 and 301 Redirects
  When a request for a page or URL is made by a browser, agent or spider, the web server where the page is hosted checks a file called ‘.htaccess’. This file contains instructions on how to handle specific requests and also plays a key role in security. The ‘.htaccess’ file can be modified so that it instructs browsers, agents or spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect). It is usually possible to implement this redirect without messing with the ‘.htaccess’ file directly, using your web host’s control panel instead.From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs.

• The URL Forwarding Feature
  Most domain registrars offer a feature called URL Forwarding. With this feature, you can register a new domain, such as ‘mydomain.net’, and have it point to mydomain.com. The problem, however, is that registrars usually do this by implementing a 302 redirect (page moved temporarily). While Google handles 302 redirects very well, passing link popularity from the additional domain to the main one, other search engines don’t do this well, diluting link popularity by splitting it between the two domains, and negatively affecting rankings. Therefore, it is better not to use this method, and implement a 301 redirect instead.

• Redirecting Old URLs
  To ‘301 redirect’ an old URL to a new one, just go to your web host’s control panel, and choose the “Redirects” option. You can then set up the redirect by filling the blanks. You want to choose redirect option “Permanent” to implement a 301 redirect.

• Redirecting additional domains
  To 301 redirect an additional domain (like in the case of the .net or the .org version of your domain name), you have to set it up as an add-on domain with your web host. If the additional domain was not registered with your web host, you will first have to go to your domain registrar and change the DNS (domain name servers) to the DNS of your web host.

You can also use 301 redirection for common misspelled versions of your domain name, or for other good domain names that you don’t want your competitors to get.

Get More Details at : theinternetdigest.net

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