By : Admin

Email marketing is the practice of using email in the marketing communications. It covers every email sent to customer, a potential customer or a public venue.to be more precise it includes:

• Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.

• Sending emails designed to encourage customer loyalty and enhance the customer relationship.

• Placing your marketing messages or advertisements in emails sent by other people.

It is somewhat similar to sending mails, a newsletter or e-zine or placing advertisements on a magazine or newspaper.

But now a question strikes our mind, why do email marketing? What is so good that it has to offer? Let us start with the answers of these questions.

Email marketing is in rage these days because of the following features:

• sending email is much cheaper than most other forms of communication.

• email lets you deliver your message to the people (unlike a website, where the people have to come to your message) .

• email marketing has proven very successful for those who do it right .

Nonetheless, we can not overlook the Benefits of mail marketing which are mentioned below:

• It allows targeting.

• It is data driven.

• It drives direct sales.

• It builds relationships, loyalty and trust.

• It supports sales through other channels.

• Email marketing is an extremely cost-effective marketing tool.

• It increase Your Sales Conversion.

• It generate Repeat Sales.

• It up-sell and Cross-sell Products and Services.

• It gain Valuable Feedback from your Visitors.

• It drive Web Users to Make Offline Purchases.

Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages.

Responsible email marketing is based on the idea of permission. Always keep a few things in mind while opting for email marketing.

• Make sure your emails reflect your brand, through your content, language, tone, imagery and colors.

• Your email campaign may also be an opportunity to manage and further enhance your relationships with your customers.

• your content should demonstrative.

• educate your customers or provide additional information.

Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begins to use email, email marketing will become a standard in the marketing industry.

If you run a conventional offline business you can use email marketing to drive foot traffic through your door. Finding another marketing method that comes close to all the benefits that email marketing offers is nearly impossible.

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By : Meenakshi

Oops. Something went wrong. You’re not sure what — was it you? Was it the website? What do you do now?

Welcome to the world of the Error 404 page. When visitors to your site misspell your URLs, or follow broken links to your pages, their browser will display a ‘404 Error’ page that will tell them that the page they were trying to access does not exist. At this point, they will most likely leave, rather than trying to guess how to get to their intended destination.

Fortunately, there is an easy solution to this problem: create a user-friendly custom ‘404 Error’ page.

If you own your domain, your web host will most likely offer you the possibility of uploading a custom ‘404 Error’ page, which will be automatically displayed every time somebody tries to access a non-existent URL within your domain.

You can design your custom error page using the same editor you normally use to create your regular web pages.

404 Must-Haves

There are a few things you can take into account when designing your error page, to provide your visitors with the best possible user experience:

• Brand your error page with your logo and the look and feel of your site.

• Provide your visitors with a link to your main page (homepage).

• Include a link to a site map, or display links to the main sections of your site.

• Include a search box for those visitors who don’t want to take time to navigate your site to find the information they need, so they can just type-in their selected keywords, and immediately get a list of all the relevant pages within your site.

To upload your custom ‘404 Error’ page, ask your webhost or visit their website for directions. Most web hosts use Cpanel, a popular interface that allows webmasters to perform website management and control tasks. If your web host is using Cpanel, log in and go to the main menu, where you will see a link to the ‘Custom Error Pages’ section. After following that link, you will be able to easily upload your custom ‘404 Error’ page using a built-in web based HTML editor (just cut and paste the HTML of your custom error page and click the ‘upload’ button).

Get more details at theinternetdigest.net

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By : Admin

Few of us may be aware with this fact, but those who are not, let me inform it to you that the auction giant eBay has decided to use pay pal as its electronic payment system. eBay has acquired online payment company PayPal in a deal which valued at $1.5 billion!

First of all, let us know what PayPal is all about? PayPal allows consumers to make and accept payment to one another over the Internet without any use of credit card. A payer deposits money in a PayPal account using a credit card, bank account or existing PayPal account. And then it cut the recipient a check for the amount or transfer the money to another bank account. The recipient can also leave the money in the PayPal account where it earns money. Most of the business of PayPal comes from the eBay auctions.

With this acquisition, eBay will be gaining a complete control over the popular and strong electronic payment service, PayPal. In the words of Merrill Lynch analyst Justin Baldauf, “PayPal is the ‘gorilla’ in the online payment market, as eBay is the ‘gorilla’ in the online auction market.”

According to eBay CEO Meg Whitman, “PayPal acquisition will help both customers and the company’s bottom line by speeding up the payment process. Buyers and sellers complete transactions days faster using electronic payments”.

The two companies have always maintained a symbiotic relationship, as they both brought business to and competed with one another. eBay’s biggest goal right now should be improving PayPal’s somewhat poor reputation for customer services.

eBay will acquire all of the outstanding shares of PayPal in a tax-free, stock-for-stock transaction using a fixed exchange ratio of 0.39 eBay shares for each PayPal share.On a GAAP basis the company will initially incur incremental charges for stock-based compensation and amortization of intangible assets of approximately $4 million and $9 million per quarter, respectively.

This acquisition is a kind of extension of eBay’s trading platform as 60% of the fund transfer technology company’s revenues already came from eBay. With this deal eBay would suspend its own payment system.

PayPal will continue to provide a variety of consumer services, including its popular Web Accept product, which makes it possible for independent online merchants to accept payment directly at their web sites.

eBay will likely profit from a portion of all transactions processed by PayPal, but most agree profits will significantly gap the valuation of $1.5 billion. eBay’s take is that the combination of the two networks should expand the eBay and PayPal platforms, while minimizing shared operational costs.

The beauty of this deal is that it will allow communities to enjoy new tools and added flexibility to do more business!

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