By : Nidhi Gupta

There is a myth about link popularity and Page Ranking (PR). Many still feel that link popularity is same as page rank. But both the terms are often misunderstood.

Link Popularity

Link popularity is basically the link exchange and the number of related links a website has. Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site.

Link exchange works as a catalyst in search engine optimization. When a website has numerous links, then it shows the popularity of your site hence gives you more visibility in search pages.

Page Rank Vs Link Popularity

Link popularity and PR are two different things. These are directly proportional to each other. If your site features numerous relevant links then it shows your popularity which increases your authenticity among search engines. Many search engines consider link popularity while ranking the pages but many people use both the words interchangeably, which is an absurd thought. Google’s PageRank is important because it is one of the primary off-page factors that influences your page’s ranking in the search engine result pages.

How does it work?

Link popularity has come from link exchange. Link exchange is basically swapping the links between two related websites. Link exchange can add great value to your search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility.

Reciprocal Links

Reciprocal links come when two sites agree to exchange links. These links increase your traffic and help you boost your search engine ranking. It is advised to have relevant reciprocal links in your website.

Does it really work?

There are two ways of exchanging links. One is when you swap links with the consent of the website, that is by asking them and other is when you swap links by filing the auto submission form. In auto submission form you can submit your link in a particular category suitable to you. These automatic links are often shown immediately after submission and sometimes it is again scrutinized by the webmaster.

Automatic Linking

Link popularity has come from link exchange. Link exchange is basically swapping the links between two related websites. Link exchange can add great value to your search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility.

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