E-mail Marketing
By : Admin
Email marketing is a kind of direct marketing which entails use of electronic mail for communicating commercial and fund raising messages. Emails are usually sent with a purpose of enhancing the relations between the merchant and customers. Other purposes may be:
- To encourage customer loyalty.
- To acquire new customers.
- To convince the existing customers.
- Adding advertisement.
The Three Elements of a Successful Emailing:
Offer
Basically, your offer means, what are you going to give them and what are they going to give you? The offer is critical to the success of your email effort. You need to be crystal-clear about what your offer is, and you need to be crystal-clear in communicating it to your recipient!
List
You might have a great offer, but if you send it to the wrong list it will flop. Finding email lists can be quite a challenge!
Creative
In advertising, “creative” refers to the concept, copy and design of an advertising piece. Most email advertising is sent out in plain text, so you can’t do much with design. But good strategy and copywriting can make a big difference!
Give careful attention to these three elements of an emailing. If your effort falls short in any one of these three areas, you can expect a poor response.
Things to be kept in mind:
- If you’re looking for a way to increase the response to your email marketing efforts, you should definitely consider personalization. Personalization can help you speak directly to your customer or prospect and achieve the much-sought-after goal of one-to-one marketing. It’s important to make them sound personal, like a one-to-one communication from one friend to another, whether you personalize your email marketing messages or not!
- Spamming is widely hated among Internet users. Getting labeled as a spammer can do much more than subject you to a deluge of unpleasant flame mail. However, many marketers assume that the best way to reach customers by email is by spamming — or sending out unsolicited bulk email. But it is not so. Here are five ethical ways to use email to promote your product or service:
- Build your own house email lists.
- Start an announcement list.
- Publish a free email newsletter.
- Advertise on opt-in and voluntary email lists.
- Advertise in e-zines and email discussion lists.
However, Most of the marketers are preventing themselves from being successful by harboring unrealistic expectations. These expectations are:
Keeping a Low Budget
It’s true that email can be an inexpensive alternative compared to postal direct mail marketing and other methods. But it really doesn’t means that it wouldn’t cost you at all! You have to keep a fraction of money for it.
Expectations of Phenomenal Results
Unrealistic expectations about response and conversion rates are not limited to email marketing, but they are common in this field. An email promotion that offers high value to a well-targeted audience can pull well.
Buying or Renting the List
In the email marketing business, we talk about “renting” lists and “buying” media. Many newcomers mis-understand that when they rent an email list they will receive the addresses and send out the promotion themselves.
Unrealistic expectations often result in disappointment. Understanding the realities of email marketing can help even the beginner to plan a marketing effort with more likelihood of success!
Email marketing is one of the most powerful marketing tools available for today’s small organizations. Email marketing helps businesses see instant sales from existing customers, but more importantly, it maintains and builds long-lasting, loyal relationships – which are the core of most successful businesses!
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