By: Admin

Andy Beal on webpronews says that Yahoo Search Marketing is planning not to support the old Overture Inventory tool, since the older tool is not accurately reflective of the true volume of search terms and traffic throughout the Yahoo Network. Yahoo now will be working on a new, more updated and tailored tool.

According to him, for the time being, Yahoo! plans to adjust the tool to show information from January 2007, but it’s also recommend that advertisers use the more robust forecasting capabilities in the new Sponsored Search to gain insight into expected performance.

Our forecasting service APIs provide a number of opportunities. They provide a forecast for an ad group, set of keywords, and a single keyword. The following forecast metrics are provided:

1) Average Position - The average position of the ad
2) Clicks - The estimated number of clicks
3) Average CPC - The average cost per click
4) Impressions - The estimated number of impressions
5) Max Bid - The maximum bid for the current forecast
6) Missed Clicks - The estimated number of missed clicks

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