3rd May 2007

Yahoo and Comcast announced the deal to sell display and video advertising

By: Admin

Yahoo and Comcast announced a deal that places Yahoo’s online display and video advertising on Comcast’s web properties.

The multi-year deal will make Yahoo the primary sales arm for Comcast’s Web site, while some ad inventory will be set aside for local advertising packages.

The deal covers online display and video advertising to be featured on the site Comcast.net, which has 15 million monthly visitors, who collectively view 80 million videos each month.

Together Comcast and Yahoo have created an advertising playground that could potentially define the future of advertising on the net. Rules that even Google and Microsoft would have to follow.

This entry was posted on Thursday, May 3rd, 2007 at 2:37 am and is filed under SEO/Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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