By: Admin

Yahoo and Comcast announced a deal that places Yahoo’s online display and video advertising on Comcast’s web properties.

The multi-year deal will make Yahoo the primary sales arm for Comcast’s Web site, while some ad inventory will be set aside for local advertising packages.

The deal covers online display and video advertising to be featured on the site Comcast.net, which has 15 million monthly visitors, who collectively view 80 million videos each month.

Together Comcast and Yahoo have created an advertising playground that could potentially define the future of advertising on the net. Rules that even Google and Microsoft would have to follow.

Yahoo, Comcast