By: admin

Loren Baker on searchenginejournal reports that Ask.com and IAC are launching a Google AdSense and Yahoo Publisher Network rival contextual advertising product.

Ask.com’s contextual ad is going to be different from the Google’s and Yahoo’s contextual ads, as it would let the publishers to customize the appearance! This feature of customization would fetch a higher yield to the publishers. Not only this, they will now be able to run higher paying advertisements!,so it will become another revenue generation option for publishers.

The major features of Contextual Advertising include:

Increased Page Yield
* Higher revenues due to an established and growing advertiser base
* Improved relevance and higher yields than ROS /RON CPM ads
* Customizable yield thresholds to support page yield management
* Self-serve revenue reporting portal
* Revenue reporting across multiple channels and products

Enhanced Editorial Control

* Customization of ad look and feel (background color, font, layout, graphics)
* Customizable relevancy settings to meet user experience goals
* Editorial control of advertisers (competitive advertiser blocking)
* Editorial categorization of site pages is supported

Improved Integration Capabilities

* Contextual ad tags can be served via existing publisher ad servers (i.e. DFP, AdManager)
* Standardized ad tags promote quick and easy implementations with little or no maintenance

Read more on searchenginejournal.com

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