By: Deepti Jain

Are u planning to add a shopping cart on your site, then Joost’s post regarding the shopping cart SEO can help you in optimizing the shopping cart and gaining profits.

He suggested Five steps to complete the optimization process of the shopping carts that include the following:

1. Making your inventory spiderable

Most standard shopping cart modules start failing right at the beginning of SEO: they either use links which can’t be spidered, or URL’s with a zillion parameters which don’t make any sense to a normal user: replace them all with clear, clean links.

2. Reducing duplicate content

A lot of shopping carts give the ability to add products to multiple categories, in essence, nothing has to be wrong with this. Unless productx can be found with the exact same content on example.com/category1/productx and example.com/category2/productx. This is what known as duplicate content. It has al sorts of nasty side effects, so just avoid them.

3. Knowing what your clients are searching for

People search for words common to them, use commen and simple words to describe your product. If you’re not sure, get a specialist to do your keyword research for you, as its one of the most important aspect.

4. Getting your onpage SEO in order

Be sure to make proper use of the title tag, heading, Description tags.

5. Starting linkbuilding

For search engines to find you and rank you, you need links, and you need lots of them. This part is where you can use your keyword research again. You’ve probably picked a few top keywords, now search for them. Every single page in the top 100 for that keyword is a good place to get a link from, which, if possible, should point to your category for that keyword.

Go through the details of the article here…

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