By: Deepti Jain

To put in simple words, meta-tags are pieces of code within the website that contain information about each page. These tags are supposed to tell search engines and users what the page is about.

Meta tags are used to add information to the HTTP header of a webpage. It also contains hidden information in the coding that the search engines will pick up on. Where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately.

Meta tags can help improve your placement in search engines and can therefore help increase traffic to your Web site. Most likely, if your site does not have “keywords” in the head of your html code, the engines will not find your website.

Choosing keywords carefully:
Choosing the keywords used in your Meta tags are very important. If you don’t choose the proper keywords, submitting your site to the search engines will be useless, because those keywords are major factors in determining how a site visitor will locate your site in the engines. Let’s take a look from the searcher’s point a view…
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By: Deepti Jain

Yahoo and eBay have formed a commercial partnership which the two companies feel will build their position in their respected online shopping, payment and communications markets against recent moves by Microsoft’s Live Windows Shopping and Google Base. This, ladies and gentlemen, is MASSIVE.

The partnership includes integration of PayPal into the Yahoo Web Services and payment options (think Yahoo Stores), a co-branded toolbar, and partnering for click-to-call marketing. Here is the official announcement from Yahoo & eBay:

Yahoo! Inc. and eBay Inc. today announced a multi-year strategic partnership designed to mutually benefit both companies by better serving their user, merchant, and advertising communities in the U.S. The agreement consists of four major components in the areas of search and graphical advertising, online payments, a co-branded toolbar, and the opportunity to explore “click-to-call” functionality.
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By: Deepti Jain

Google is releasing two new features that will reduce the need for you to type in specific queries to get the information you want. Both of these are available to Search History users.

The first is a recommendations button on the Google Toolbar that looks like a pair of dice. Click on the dice, and google will take you to a site that may be interesting to you based on your past searches. If you want another, just click the dice again and google will show you a new one. it can give you up to 50 new sites per day that might be of interest. Just add the button to your Toolbar.

The second is the recommendations tab that you can add to your personalized homepage. Simply click on “Add A Tab” on your Google Personalized Homepage, and type in “Recommendations” for the tab name.

To use either of the new services, you need to have a Google account and be logged in to the service. To add the “Picks for You” button to the Google Toolbar, Google said to visit the Toolbar button gallery and search for “Picks for You.”

Google