By: Deepti Jain

Affiliate marketing is revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

Affiliate marketing is about connecting buyers and sellers and rewarding those that facilitate the connections.

It is Pay for Performance!
Benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations, clicks).

In a few short years, affiliate marketing has become a significant force in how commerce on the web occurs. Thousands of merchants now use affiliate marketing to get business done. The model is now being flexed to drive behavior beyond mere commerce transactions.
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