By: Deepti Jain

VIACOM announced a multiyear ad deal with Google’s closest competitor, Yahoo to serve video ads on the former’s online video digital products which includes MTV and Comedy Central and VH1.

Yahoo, Viacom

By: Deepti Jain

Ask.com is set to launch a new search algorithm code named Edison. The new algorithm will combine Teoma and Direct Hit, two search engine technologies that Ask.com purchased a few years back, to bring about a new algorithm, Edison.

Barry Schwartz has gathered some information about Edison:

• This algorithm will be combining the best of both Direct Hit and Teoma into one engine.
• Tagging is going to be an important part of the system.

Ask

By: Deepti Jain

Online advertising network DoubleClick will become part of Google in an all cash deal valued at $3.1 billion, giving Google a big third-party ad serving network.

Rumors of Microsoft buying DoubleClick started a short time ago, and Google’s interest followed quickly. And unlike the YouTube deal, the purchase of DoubleClick is straight cash. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.

“DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Eric Schmidt, Chief Executive Officer of Google.

Google, DoubleClick