By: Deepti Jain

Google has fomally launched The Website Optimizer tool for Google’s AdWords clients. Marketers using it should see conversion rates improve for their sites.

Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).

Site publishers can try different versions of their pages with Optimizer, and view reports on conversions.

Optimizer allows this multi-variable testing, and tracks which components perform best at securing conversions from visitors. Conversions can range from simply completing a form requesting information to making a purchase online.

Website Optimizer

By: Deepti Jain

Robert Scoble has posted an interesting article on his blog, raising the question: Which blog search is the best of them all? According to him, Technorati seems to trump Google blog search because it includes information that Google Blog search does not, and offers more search results when you punch in a specific term.

Both the search engines have their own specific features:

Technorati features:

Technorati allows you to filter your search results according to link authority. This allows you to find out what the big or popular blogs are saying about a specific topic. Also offering the ability to sort results according to language.

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