By: Loren Baker | Source: searchenginejournal.com

Google AdWords Quality Score may be giving more critical evaluation to campaigns which are consolidated to one domain.

If that domain has had issues in the past with Google results, unethical SEO, cloaking, or other techniques which may cast it as being a negative in the eyes of Google, hosting the landing pages on such a domain may bring down its Quality Score.

Yahoo Search Marketing’s ‘Quality Ranking’ could look at these factors as being the most important:

• Bid or Click Price
• Domain’s historical click-through data
• Conversion data
• Organic Rankings of the Domain

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