By: Donna Gunter | Source: site-reference.com

Viral marketing can best be described as a marketing campaign that permits you to reach a large number of people quickly online, much in the same way a human cold virus might spread throughout an office complex. The online equivalent of word-of-mouth marketing, viral marketing permits people to pass along marketing material to friends, customers, and colleagues so that the marketing campaign catches on and spreads like wildfire. Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you’ve launched your viral marketing campaign, it has the capability grow and spread automatically for years.

With a well-thought out and implemented viral marketing campaign, you can:

–increase targeted traffic to your site

–build brand recognition

–increase your link popularity

–collect contact information from targeted prospects

Read the rest of this entry »

By: Loren Baker | Source: searchenginejournal.com

The Yahoo Publisher Network may be testing the blocking of YPN contextual advertisements from serving in certain countries according to the accounts of some webmasters who are running YPN on their sites.

In what may be an attempt to curb International click fraud and spillover of intended US audience only advertisements, reports have come in from various webmasters that YPN is not serving ads to International visitors, specifically India.

A thread was started last week on Webmaster World about this trend and one of my clients also reports similar findings:

“YPN reports started showing my ad impressions down by about 20% on my two small sites running YPN. The YPN impressions reduction has been consistent ever since.

Meanwhile, both sites traffic has remained stable — as they have mostly been for several years.

My belief is that YPN has simply stopped displaying ads for untargeted countries (or stopped counting them). One of the two sites has a portion of its traffic from India — about enough to account for the report difference.”

Although the blocking of displaying YPN ads outside of the United States may attribute to a hefty drop in revenue for some publishers, the end result will be beneficial for Yahoo & its advertisers and this is something YPN should have developed when they decided to limit their YPN Beta to the US only market.

The blocking of YPN ads to some International visitors does seem to be a test, as reports are claiming significant drops in revenue and International users are able to see YPN some days, and not others.

This may be one of the first initiatives by Yahoo Search Marketing’s new ‘Click Fraud Czar’ Reggie Davis :

“Davis will hire a dedicated staff to manage across all of Yahoo!’s cross-functional quality teams and ensure that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues. Davis and his team will also be responsible for increasing Yahoo!’s dialogue with advertisers and publishers on quality related matters.”

If you are a YPN publisher, are you experiencing similar drops in ad performance and International blocking?

Spread the word: bookmark it/readit

By: Loren Baker | Source: searchenginejournal.com

Google AdWords Quality Score may be giving more critical evaluation to campaigns which are consolidated to one domain.

If that domain has had issues in the past with Google results, unethical SEO, cloaking, or other techniques which may cast it as being a negative in the eyes of Google, hosting the landing pages on such a domain may bring down its Quality Score.

Yahoo Search Marketing’s ‘Quality Ranking’ could look at these factors as being the most important:

• Bid or Click Price
• Domain’s historical click-through data
• Conversion data
• Organic Rankings of the Domain

Read more here…

Spread the word: bookmark it/readit