30th March 2007

Reddit Adding Interactive Advertising & Ad Voting

By: Loren Baker | Source: webpronews.com

Steve from Reddit announced Wednesday on the Reddit Blog that Wired & Reddit will be adding advertising to the Reddit interface.

Part of the reason reddit was acquired was so that eventually it could be used to sell advertising….We’ve always held that content is our #1 priority, and that isn’t changing. Towards that end, we’ve specifically asked for ads with no moving parts, and we’re not rearranging any content to make room for them.

Plus, I think we found a way to track the ads so we can let you vote/comment on them.

The ability to vote on ads will be a breath of fresh air, if it does not backfire, for Reddit - say the users vote negatively for all of the ads.

Reddit’s largest competitor and Google AdSense partner, Digg.com, has not integrated advertising into their “Digg” and “Bury” model, probably for the same reasons. Instead, Digg blasts banners and box ads above and to the right of their content.

Other social sites have experimented with alternative forms of advertising which add to their community appeal.

Read more here…

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This entry was posted on Friday, March 30th, 2007 at 9:28 pm and is filed under SEO/Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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