By: Loren Baker | Source: searchenginejournal.com

Google and MySpace put together a major partnership last year with a focus on Google Advertising. About two months after the partnership, Google AdSense contextual ads began appearing throughout the MySpace social network.

The main advertising channels throughout MySpace are branded sponsorship of MySpace (think X-men or Transformers), display advertising, and contextual advertising. MySpace also charges companies for the set up of professional profiles.

The display advertising in MySpace, usually a leaderboard banner served on the top of all pages, including user profiles, seems to be served mostly via Advertising.com and other ad networks. I have not seen any graphic display ads served by Google yet.

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