By: Jeff Wuorio | Source: microsoft.com

No, blogs aren’t for everyone. But see how they can accomplish these five basic business objectives.

1. Expose a new or little-known product or idea.

For Grant Smith, blogging makes a world of sense on a number of levels. Smith operates FirstStream, a Santa Cruz, Calif., provider of streaming video e-mail and related video communications products. Since many prospective clients might know precious little about video e-mail, Smith says his blog is a natural way to lay out specifics.

“I began blogging to get established in the technology,” Smith says. “It can have a positive impact for business. Readers are always looking for more ways to find out information about companies and for ways to interact.”

That, in turn, can lead to a more informed customer and a more time-effective sales process. Rather than your taking the time to pitch your product or service to a client who may not need it, a blog supplants you as an information source. If a prospect contacts you with an urge to do business, great. If not, you’ve wasted no time in explaining something that generates nothing in return.

Spread the word: bookmark it/readit

By: Deepak Dutta | Source: sitepronews.com

The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new forms of interactions on more and more sites and they may have an expectation of the same from your site also.

If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.

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By: Arnold Zafra | Source: searchenginejournal.com

A few days after unveiling its Plus Box search results, Google announces a new mobile search engine that is more tailored to a user’s needs. In a nutshell, the new Google mobile search experience is all about:

• Getting relevant and specific information, right in the user’s mobile homepage - this includes direct link to movie updates, stock updates, feeds and other mobile gadget. These gadgets or links can be rearranged to suit the user’s preference,
• Getting answer/search results with the fewest click on the mobile phone’s keypad as possible - the mobile search engine remembers previous locations that a user visited. Users will no longer have to retype lengthy URLs over and over again,

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