By: Loren Baker | Source: searchenginejournal.com

Last week Yahoo introduced their oneSearch mobile search experience for the majority of cell phones which offer Internet access. This week, Yahoo is working to fortify its innovative hold on the mobile search market with a suite of services which enable publishers to increase the discovery, distribution and monetization of their content via oneSearch; Yahoo Mobile Publisher Services.

This is a major reach out from Yahoo to the web publisher community, as more and more users are accessing information and searching via their cell phones, and publishers who take advantage of these services (especially local businesses and businesses which attract mobile users; such as restaurants, movie theatres, stores, boutiques… etc.) will get a leg up on their competition.

The major services Yahoo Mobile is launching are the Yahoo Mobile Ad Network, Yahoo Mobile Content Engine, Yahoo Mobile Site Submit and Yahoo Mobile Media Directory.

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By: Donna Bogatin | Source: blogs.zdnet.com

The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.

The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google CEO Eric Schmidt‘s Mountain View office in the Googleplex, but Google was not a principal local driller.

Hilary Schneider, Yahoo’s point person for finding “new ways of monetizing transaction listings,” was the key keynoter, touting the “research online, buy offline,” $1.3 trillion marketplace opportunity.

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Source: news.searchenginestoday.org

Recently, some industry analysts have talked about the “de-portalization of the Internet” and the “ultimate death of the portal as we know it.” However, a glimpse at the numbers show that their premonitions are largely premature and reveal a certain degree of pessimism.

Some estimate that net U.S. ad revenues at Google, Yahoo, AOL and MSN represent about 57.4 percent of the projected total online ad spend for this this year.

Overall, the portal segment of the ad spending pie is increasing, not decreasing. In 2006, it’s estimated that overall ad spending at the four major portal sites will account for about 67 percent of total Internet ad revenues.

David Hallerman, eMarketer senior analyst said “as traditional marketers transit more money online, they look for safety in established, mass-market brands, and portals are just that.”

Hallerman added “other than Google, the large portals are at least 10 years old, and all four average 100 million or more unique visitors monthly.”

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