By: Christopher Carfi | Source: webpronews.com

Three things to thing about, with respect to building traffic:

• Community
• Syndication (RSS)
• Search Engine Optimization

Community is the best leverage point you have. Engaging with an audience will do more to build traffic, and build audience, than anything else. The more you engage your community, the more they’ll link to you, and the more traffic you’ll get.

“It isn’t about you. It’s about engaging a community.”

Blogging vs. a newsletter: It’s the difference between “broadcasting a message” and “engaging a peer group.”

Tactics to build traffic:

• Link out to other bloggers
• Leave comments on their sites
• Plan and participate in blog events
• Contribute to the community

If someone comments on Elise’s blog, not only will she respond in the comments, but she will also go out to that blogger’s site, find something interesting, and place a comment on ::their:: site.

In no uncertain terms: Link to your competitors.

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