By: Jason Lee Miller | Source: webpronews.com

If you’ve noticed, the way Robert Scoble did, Google has cut the number of AdWords ads appearing in its search results. And though that seems like a counterintuitive move, potentially angering advertisers while dropping profits for Google, it may be smarter than you think.

But only in the short term. Google is banking on its famous relevancy while making "way for its new ‘pay per action’ advertising type."

The concept is like one of those riddles with an answer so simple it’s nearly invisible:

Fewer, very relevant ads yields higher chance someone clicks on them. And advertisers won’t complain as much about accidental, non-closing clicks.

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