By: Stephen Hill | Source: searchenginechannel.com

Times are changing, the question is are you changing too? SEO has always been something which has divided people’s opinion but one thing is clear, time never stands still, what worked yesterday may not work tomorrow. Many people who are classed as experts give their opinion as to what is the best course of action to take and then wham everybody gives it a try. The result is quite clearly there for all to see, the idea was a good one but soon becomes over used and in a short while is worthless. The search engines get wind of what is going on, they change their ranking criteria and that seo technique has now died. The problem is that many webmasters continue to use the idea unaware that the times have changed. Come on guys changes are going on as we speak, take note and go with the flow.

For many a year all people were being advised was that you should be trying to obtain thousands of links pointing to your site. Backward links had been essential in reaching the top five of the search engine results in the early years of the internet but then the secret was let out of the bag. Automated linking software made the task of gaining backward links simple and for a short time certain webmasters made a lot of money, but boy did they cry when their sites were banned. There was outrage on the forums with people slamming search engines such as Google.

The future at least for a short while will be all about deep linking. That is where you have links not only pointing to the homepage of your website but also to its other pages. Lets face it, it is not exactly natural to have all of your links just pointing to one page is it?

Vary the link text to around six different key phrases. Also use a number of ways of obtaining these links, do not just concentrate on writing articles, perhaps add more quality content to your site. One quick thing to mention is that any content on your site should be original and unique content. Duplicate content could well be hit hard in the future, therefore I would just stick to original text if I were you.

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