By: Joe Griffin | Source: searchenginejournal.com

Considering that MSN has only somewhat recently launched their PPC ad serving system, most folks agree that they are doing a good job. After all, MSN’s launch came out more usable than Yahoo’s existing system, or at least that’s the general consensus I get from those that use both, and my personal opinion.

That said, Yahoo has made tremendous strides in offering users an amazing amount of new resources ranging from all of the new panama functionality and API usage to the new Yahoo pipes service.

MSN also beat both Yahoo! and Google to the punch in offering day parting. Day parting is when you select the time and days you want your ad displayed. As an example if you sell B2B software you might want to run your ads from 8:00-6:00PM, whereas a real estate agent might be better served running ads from 5:00-10:00PM. This gives us hope that MSN might catch up quickly to Google and Yahoo, at least in terms of Paid Search Technology.

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