By: Jason Lee Miller | Source: webpronews.com

What’s been called an assault on click-fraud, or affiliate networks, or both, could also carry with it a little controversy. Google’s recent beta launch of pay-per-action AdSense, available only to US advertisers, was released overtop another new product: the text link format ad unit.

See, according to the conspiratorially minded, while everybody buzzed about PPA, they’d be less apt to notice the Snap-like or Intellitext-like advertising platform that allows publishers to embed ads in hyperlinks appearing within content.

Before, AdSense ads were confined to certain spaces, transparently. But there in Google’s PPA FAQ is this:

Text links are hyperlinked brief text descriptions that take on the characteristics of a publisher’s page. Publishers can place them in line with other text to better blend the ad and promote your product.

For example, you might see the following text link embedded in a publisher’s recommendatory text: “Widgets are fun! I encourage all my friends to Buy a high-quality widget today.” (Mousing over the link will display “Ads by Google” to identify these as pay-per-action ads).

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