By: Lorren Baker | Source: searchenginejournal.com

As some of you who use MyBlogLog to track your blog metrics and statistics know, MyBlogLog monitors the number of Google AdSense clicks which are made on your blog.

And yes, Yahoo owns MyBlogLog, which gives the Yahoo Publisher Network the incredible chance to do some hardcore competitive intelligence on which blogs are sending the most clicks to Google AdSense advertisers, and projected AdSense click thru rates on these blogs (I don’t know if YPN does this or not, but if I were them I sure would).

Essentially, as a recruitment tactic, YPN could then pinpoint the blogs which are sending the most traffic and highest click thru percentages to Google advertisers, calculate a formula to show how much revenue that blog would make via YPN, and if the result of the equation is better monetization via YPN, those blogs could then be contacted and pitched.

Again, this is hypothetical, but it would be the perfect recruitment tool for YPN.

Read more at searchenginejournal.com

Spread the word: bookmark it/ readit

By: Manoj Jasra | Source: webpronews.com

PreFound announced today that they are releasing a new version of their "community-oriented" search engine. New enhancements to PreFound include:

Enhanced Site Personalization

As a part of the new interface changes, PreFound has added an enhanced method for personalizing and more finely narrowing search results. Building on the company’s Social Search Equalizer, PreFound has added the ability for users to quickly adjust specific interest areas that help to deliver the most targeted search results.

More Diverse Search Results

Also included in the new version of the PreFound site is a new search results page that adds to PreFound’s unique user shared search results by including Google search results as well as a Wikipedia reference result for the search topic

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Source: googlesystem.blogspot.com

Unlike most blog search engines, Google Blog Search ranks the results by relevancy. You can change that by clicking on "sort by date", but the default option is useful if you want to find the most significant blog posts about a topic. But how does Google rank blog posts?

A new patent gives us some answers. Google uses indicators to reflect the quality of a blog or of a blog post.

Positive signals:

• links from blogrolls (especially from high-quality blogrolls or blogrolls of "trusted bloggers")
• links from other sources (mail, chats)
• using tags to categorize a post.
• PageRank
• the number of feed subscriptions (from feed readers)
• clicks in search results

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