By: Bill Slawski | Source: seobythesea.com

Google’s blog search shows results in responses to searchers queries based upon a combination of relevance scores and quality scores.

The relevance scores are based upon the search query terms entered into the search box by a searcher, and use traditional styled information retrieval scores for documents. These scores could be created by looking at:

• Number of times search terms appear in a blog post.
• Places where search terms appear within the document (such as title or the text within the body of the post),
• Characteristics of search terms appearing on the pages (such as font, size, color, etc.),
• Search terms may be weighted differently from other search term when multiple search terms are present.
• Proximity of search terms when multiple search terms are present may influence the IR score, and;
• Other techniques for determining the IR score for a document can also be used.

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