By: Adriana Iordan | Source: site-reference.com

How to optimize Flash for search engines

Many web pages nowadays are embellished with Flash animation products, offered by Adobe. Flash technology allows, in a very simple manner, to insert small animated, vector-based drawings into your web pages.

Of course, these animations have some influence on the way your site is "seen" and indexed by the search engines. The problem of Flash Search Engine Optimization arises, which is a very serious matter in terms of conversion and web site profitability.

What Are Flash Animations?

First, let’s see what the structure of a Flash file is. When you create an animation, you get a file, named, for example, banner.fla. The ".fla" represents the Flash format extension. In order to display this file in a web page, you need to export it in Shockwave Format (extension .swf). It is this file, once exported, that you will be using for your web site.

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