By: Vivian | Source: adwords.blogspot.com

Google has announced that they are welcoming advertisers who are interested in trying out Google audio ads that will run on the radio within U.S.

What they mentioned is that you have to be a current AdWords advertisers to sign up to this program. I’ve actually received a quote from one of the Google salespeople that was around $8,000 for 3 state, AM radio targeting.

They have a page where you can listen to a demo (real) audio ad and get more information.

If you think your business might benefit from Radio advertising …. you can sign up here.

Get more information here…

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By: Karon Thackston | Source: isedb.com

I found out quite by chance. I noticed a research brief in my inbox entitled, "Bad Web Experience Impacts Brick and Mortar Shopping." Being primarily focused on Internet business, I really didn’t pay it much attention. But then I noticed it made reference to a customer’s online experience, too, so I read on.

Allurent, Inc. gave the following details from their Online Customer Experience Survey. A total of 82% of consumers who participated said having a frustrating online shopping experience would make them less likely to revisit a retailer’s site. That’s expected. The survey continued by saying if the experience improved, visitors would be open to buying more from the offending sites. Logical. But what does this have to do with copywriting? It’s what I read next that caught my attention.

According to respondents, visitors want specific "interactive and engaging features" when they shop online. One of those "engaging features" included better copywriting. Specifically, "68% want the ability to ‘feel’ merchandise through better imagery, more product descriptions and details."

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Source: microsoft.com

Microsoft Corp. today announced it will acquire Tellme Networks, Inc., a leading provider of voice services for everyday life, including nationwide directory assistance, enterprise customer service and voice-enabled mobile search. Microsoft and Tellme share a vision around the potential of speech as a way to enable access to information, locate other people and enhance business processes, any time and from any device. Combining Tellme’s talented people and expertise in high-volume voice services with Microsoft’s platform, resources and worldwide customer reach will inspire new and innovative solutions.

“Speech is universal, simple and holds incredible promise as a key interface for computing,” said Steve Ballmer, chief executive officer of Microsoft. “Tellme brings to Microsoft the talent, technology and proven experience in speech that will enable us to deliver a new wave of products and revolutionize human-computer interaction.”

Tellme is a leader in voice services for the phone, including its popular mobile search services on 1-800-555-TELL. Founded in 1999, the privately held company answers millions of calls every day for information such as finding local businesses, driving directions, sports scores, stock quotes, weather, news, movie show times and more. Businesses use Tellme’s voice services and platform to provide customers with voice-access services ranging from banking to package tracking. These services are built on Tellme’s voice platform that analyzes caller requests to continually improve the system’s accuracy and overall caller experience.

Read more at microsoft.com

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