By: Stoney deGeyter | Source: isedb.com

In just about any form of marketing, when something works it gets repeated to death until the strategy is no longer effective. Good product tag lines get over used (got milk?, got sand? got Jesus?), TV shows have to get more and more "cutting edge" (NYPD Blue, Family Guy, CSI), and movies have to be bigger and better than their predecessors (Matrix, Lord of the Rings, Pirates of the Caribbean). It’s not long until yesterday’s big thing is today’s normal thing.

Online marketing, especially link building, is similar. While there is no replacing the concept of building a good site worthy of links and letting people know about it, there are actually numerous strategies available for attracting good links through solid marketing efforts. In any kind of marketing it’s good to have multiple strategies, or multiple paths, which one can travel to get to the goal. Putting aside the whole concept of persona marketing which understands that you need to reach different people via different means, it’s a good idea not to put too put all of your time, money or effort into a single marketing approach. Again, this is especially true with link building.

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