12th March 2007

Link Building : Measuring Directory Value

By: Loren Baker | Source: searchenginejournal.com

Directories are probably the oldest form of link and traffic building, dating back to Yahoo!, DMOZ, and Go.com’s directory efforts.

They are also still an important part of Internet marketing in terms of site categorization via co citation, establishing a reputation by being listed with the best sites on the web, and establishing some core anchor text which still has ranking influence.

But besides the major directories, how do you decide which directory or category best fits your site and/or is deserving of having your site listed?

Read more here…

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This entry was posted on Monday, March 12th, 2007 at 5:27 am and is filed under SEO/Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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